The site needed to highlight their core commitment to delivering in-school horticulture projects tailored to vulnerable and SEND pupils, rooted in wellbeing, sustainability, and the rhythm of the seasons. As a business offering a range of programmes that support pupils in re-engaging with education, building emotional resilience, and developing practical skills, it was essential for the site to convey expertise, compassion, and a clear call to action for schools and parents.
The design utilises a bright, colourful layout, aimed specifically at parents, featuring cool graphics and lovely pictures of happy children in the environment. This aesthetic ensures a professional yet approachable user experience. The clear 6-page structure (Home, About, Projects, Services, Blog, and Contact) provides straightforward navigation, allowing target audiences, from parents and educators to school administrators, to effortlessly find the services and packages they need.
By combining an easy-to-use structure with a mission-driven focus on therapeutic outdoor learning, the website successfully positions Rootsmiths as the expert local partner, supporting the company’s goals of boosting brand awareness and expanding their range of programmes across the North West and Midlands.
