A website UX makeover is a process in which designers and developers work together to improve the user experience of a website. This typically involves making changes to the site design, layout, content, and other elements in order to enhance usability and increase conversions.
Regardless if you’re planning to build a new business website or redesigning an existing one, having a website UX makeover is a crucial step in ensuring that your site meets the needs and expectations of your users.
This guide lists 10 of the latest website UX design trends you should definitely consider for your next website makeover. From data-driven design to augmented reality, read on to find out how you can revolutionise the way your site looks and feels and eventually boost user engagement in no time. First, let’s discuss a website UX makeover is a must and how a website design agency in Birmingham like Distribute Digital can help you.
In this guide:
- Why you should consider a website update today
- Impressive Website UX Design Statistics
- 10 website UX design trends in 2022
Why you should consider a website update today
There are several key benefits of undergoing a website UX makeover. It can help improve usability by making your site easier to navigate and use, for starters. This can result in higher engagement and conversion rates, as users will be able to find what they need faster and are more likely to take the desired action.
In addition, a website UX makeover can also help to improve your site’s search engine optimisation (SEO). In 2021, Google has announced that they’ve added user experience (UX) as a ranking factor for websites. By making your business website easier to navigate and just generally user-friendly, you can improve your SEO and increase the number of website visitors from search engines. This gives small businesses the edge to be able to compete with big brands online. If you’ve been investing in your UX in recent years, you will definitely be rewarded.
Lastly, a website UX makeover can help improve your site’s overall professionalism and credibility. By investing in a beautiful design and relevant content, you can present yourself as an authority in your industry – which is beneficial when you’re looking to attract more customers or clients.
Impressive Website UX Design Statistics
- Small Biz Geniuses revealed that 88% of online shoppers are less likely to return to a website after a disappointing experience.
- A study by Adobe revealed that 39% of users will stop interacting with a website if the page loading time is too long or the images won’t load. – Adobe
- InTechInc research shows that every $/£1 invested in UX on average delivers $/£100 in return. That’s an ROI of almost 9,900%!
- Another study reveals that 13% of customers will likely share their bad experiences interacting with your website with 15 or more people. However, 72% will likely tell 6+ people about a website with good UX.
- Toptal also confirmed that mobile users are 5x more likely to abandon your website if it’s not optimised for mobile web search.
If you think your business website could benefit from a UX makeover, then get in touch with us today. We can help you assess your current site and identify areas that could be improved before creating a bespoke website design optimised for both users and search engines.
10 website UX design trends in 2022
The goals of website UX design in 2022 focus on two things: first, cater to customer demands and be able to provide users with the best experience as they interact with your website and your offers; and empower brands and businesses with tools to keep customers happy and satisfied.
This means that your business website needs to be intuitive, visually appealing, and offer a great user experience to attract new audiences and for better customer retention. And as we move into 2022 and beyond, certain website design trends will help you achieve these goals.
Here are 10 of the latest website UX design trends you should consider for your next website makeover:
H3:Advanced cursor interactions
As we increasingly use our computers for tasks beyond traditional pointing and clicking, the way we interact with our cursor is changing. And this is reflected in website design trends, with more designers using advanced cursor interactions to create unique and interactive experiences for their users.
One example of an advanced cursor interaction is parallax scrolling, which can add depth, movement and visual interest to a website design. Other examples include 3D cursor interactions – such as using the mouse to rotate an object in three dimensions – and hover interactions that reveal additional content or functions when the user hovers over certain elements on the page.
As customers become increasingly tech-savvy and demanding, they expect more from the websites they use. For example, they want to be able to personalise their experience based on their preferences and browsing history.
In order to meet these growing expectations – as well as the need for more relevant and targeted content – website designers are using personalisation techniques to create highly individualised experiences for users. This can involve recommending products or content based on their previous interactions with your website, or using data to present a more customised homepage that is tailored to their needs and interests.
With digital data rapidly growing, businesses are increasingly looking for ways to make their data more accessible and understandable to their customers. This has led to a rise in website data visualisation techniques, with designers using innovative design elements such as infographics and interactive charts to display information clearly and engagingly.
Dark mode design
Dark mode design is one of the newest website UX trends, and it focuses on optimising your website for different environments and lighting conditions. For example, in bright sunlight, users may prefer a dark interface theme that makes it easier to see their content and click on links or buttons.
In addition to customising your website for different scenarios, dark mode design can also be used to save battery life span and lessen eye strain, both of which are important considerations for users with mobile devices.
Micro-interactions engage users with your website by adding small and subtle design elements that create unique and interesting interactions. These could be things like buttons that zap or light up when clicked, or pop ups that prompt the user to click on an element to reveal more information.
While micro-interactions may seem small and insignificant, they can have a big impact on the overall user experience of your website. By adding just a few well-designed micro-interactions, you can make your website more engaging and interactive. This motivates users to stay on your website longer and keep them interested.
New 3D design tools
The rise of 3D design tools has made it easier than ever for designers to create 3D graphics and animations for their websites. This has increased the use of 3D elements on websites, from simple button interactions to more complex animations and graphics.
3D design can add depth and realism to your website and can also be used to create interactive elements that are fun and engaging for users. If you want to stay ahead of the trends, consider adding some 3D design elements to your website – you may be surprised by how much of a difference it can make.
Clean user interfaces (with a twist)
With the rise of mobile devices, there has been a shift towards clean and minimalistic website design. This trend became popular in 2020, with designers increasingly favouring simple user interfaces that are easy to use and navigate on small screens.
However, while the clean design is still very much in fashion, a new twist on this trend is emerging in 2022. Website designers are now experimenting with adding unique and unexpected design elements to their minimalistic layouts, such as subtle animations or unusual colour schemes. These tiny details can make your website more memorable and eye-catching while still maintaining its simplicity and readability.
Augmented and virtual reality
While still in its early stages, augmented and virtual reality have the potential to revolutionise the way we interact with websites. For example, designers are already experimenting with ways to use these technologies to create more immersive website experiences, such as adding virtual elements or animation effects to web pages.
Gaming experiences are another trend that is starting to emerge in website design. This could mean creating more interactive and engaging websites with elements like gamified elements, leaderboard systems, or even simple games.
However, it’s important to remember that gaming experiences are only effective if they add genuine value to your users’ experience. Therefore, while you may want to experiment with gaming elements, it’s crucial that your website remains focused on providing users with the information or services they need, rather than simply trying to entertain them.
Responsive design and Mobile-first website designs
Mobile-first web design is designing your website specifically for mobile devices before considering how it will work on larger screens. This approach is becoming increasingly popular, as it ensures that your website provides an optimised experience for users on all devices.
Similarly, responsive design is also becoming more important. It allows your website to adjust its layout and content depending on the screen size it is being viewed on. This is crucial in providing an optimised experience for mobile users and those using larger screens.
This means ensuring that your content is easy to read and navigate on small screens and that your website layout adjusts to fit the device’s size. If you’re not already using responsive design, now is the time to start considering it for your website.
Distribute Digital – Website Design Agency in Birmingham
UX design is not just a trend but something that you should definitely consider for your website. By considering the user experience of your website, you can ensure that visitors have an enjoyable experience when they come to your website and lead to more conversions as well as repeat visitors.
Distribute Digital are experts in website design. We can help you build a visually stunning and user-friendly website. Contact us today to find out more about our services or to discuss your specific requirements.