Understanding Google SEO Updates: FAQs answered 

Keeping up to date with Google updates is a crucial part of building a successful SEO strategy

However, as Google updates happen frequently and can contain complex information, they aren’t always easy to keep track of, let alone digest. 

That’s why we’ve created this handy FAQ guide that simplifies Google’s SEO updates, offering clear answers to common questions. 

The aim is to provide a helpful resource that SEO specialists or website owners can use to easily navigate any new information, so that they can make any necessary adjustments to their content. 

What are Google algorithm updates?

Google algorithm updates are adjustments to the search engine’s methodology used to rank web pages. These updates aim to enhance search results by refining how Google evaluates and presents information. 

Various aspects can be targeted when Google announces a new algorithm update. These commonly include content quality, relevance and user experience. The goal is to ensure that users get the most valuable and reliable content when performing online searches using Google. 

Keeping up to speed with Google algorithm updates is a key part of creating an SEO strategy that drives results. In contrast, ignoring Google updates may leave a website vulnerable to lower search engine rankings, fewer page visits and in some cases Google penalties. 

How often does Google update its algorithm?

Google doesn’t follow a fixed schedule for algorithm updates. Instead, Google continually refines and tweaks its algorithms, with minor updates occurring almost daily and more significant changes occurring several times a year. Major updates like core updates might happen every few months. These tend to impact search results on a broader scale.

How long does a Google algorithm update take?

There is no fixed time as to how long Google algorithm updates take to roll out and subsequently impact a website. 

Some updates show immediate effects on rankings, while others might take days or weeks to fully roll out across all search results. Recovery from an update’s impact can also vary based on how quickly adjustments are made to align with Google’s updated criteria.

Remember, it can also take time for Google to index updates made to websites made in direct response to Google updates. Therefore, staying in the loop about Google algorithm updates is essential to avoid performance dips or delays in recovery. 

How to recover from a Google algorithm update

Recovering from a Google algorithm update involves assessing the changes, identifying areas that might have caused a drop in rankings or traffic and taking corrective actions. 

Strategies may involve improving content quality, addressing technical issues, enhancing user experience and aligning with updated SEO best practices to regain lost visibility.

Overall, it really depends on the severity and scope of the issue as to how long pages will take to regain their previous status on search engines. 

However, as noted above, if the updates are known about as they are announced, then long recoveries can often be avoided. That’s because Google will provide notice as to when the rollouts will begin so that SEO specialists can prepare ahead of time. 

What is the latest algorithm update by Google?

At the time of writing, the latest notable update by Google was the reviews system update which was announced in November 2023. The purpose of this update was to prioritise people-first content within search engine rankings. 

As the name suggests, people-first content puts human readers first within the way content is written and presented, rather than trying to solely attract search engines. Therefore, any content deemed not to be people-first will be impacted by this latest Google update. 

How many Google algorithm updates in 2023?

Google updated its algorithm a total of 10 times in 2023. It made four major core updates in 2023 which is double the amount of updates it made in 2022. 

Having so many Google updates in a year can make it difficult for SEO specialists to keep up. However, by monitoring page performance, including sudden dips in rankings or page views, this can suggest that action needs to be taken. Reviewing the latest Google updates often highlights any remedial steps which are needed.

When is the next Google algorithm update? 

Google announces algorithm updates several times a year. There are no fixed schedules as to when these updates happen, and as we’ve seen between 2022 and 2023, where the number of updates increased, they can be unpredictable. 

However, by subscribing to Google Search Central you can be the first to hear of any new updates. Google Search Central also has its own YouTube channel, which often goes into further detail about the updates, including what changes may be necessary to avoid ranking penalties. 


Regardless of whether you’re reading this page in 2024 or beyond, the 2023 Google updates may still be having an impact on your website today. Reviewing Google Search Central can pinpoint any updates you may have missed. We recommend subscribing, along with staying connected with like-minded SEO professionals so that you never miss a beat. 

However, never forget that Google itself reminds content creators to always offer the best content they can. This means writing original and helpful content which is catered towards the wants and needs of your users. You can help ensure this by factoring in search intent along with an excellent user experience on your pages. 

In search of help with your SEO strategy? To benefit from our expert local SEO or national SEO services please drop us a message to tell us more about your project. 

Keisha - SEO Account Manager

Keisha is a driven SEO Account Manager with a person-centred approach and a degree in Business Psychology from the University of Worcester. Keisha has extensive client service experience and excellent organisational skills.

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