Transitioning From HTTP To HTTPS: A Must-Do For Enhancing Security And SEO

HTTPS has become the mainstay of internet security, serving as the essential backbone for safeguarding online interactions. This secure protocol ensures that all data transmitted between web browsers and servers is encrypted, making it virtually impenetrable to eavesdroppers and hackers. 

In today’s digital age, where cyber threats loom large and data breaches can have catastrophic consequences, HTTPS stands as a critical defence mechanism. It not only protects sensitive information such as personal details, financial transactions and login credentials but also instils confidence among users about the security of their online activities. 

Consequently, HTTPS is not just a feature of modern websites but a fundamental requirement for establishing trust and authenticity in the digital realm.

This blog post delves into the reasons behind this transition, its benefits and how HTTPS can positively impact your SEO efforts.

The Difference Between HTTP and HTTPS

At the core, HTTP (Hypertext Transfer Protocol) and HTTPS (Hypertext Transfer Protocol Secure) are protocols used for transmitting data over the internet. However, the critical difference lies in the ‘S’ in HTTPS, which stands for ‘Secure’. This security is achieved through SSL (Secure Sockets Layer) or TLS (Transport Layer Security), encrypting data in transit and ensuring that any data exchanged between a user’s browser and a website cannot be intercepted by third parties.

Why the Shift to HTTPS is Essential

Enhanced Security: 

The primary advantage of HTTPS is the enhanced security it offers. It protects users’ sensitive information from being intercepted by encrypting the data transmitted between the user’s browser and the website. This encryption is crucial for any site that handles personal information, financial transactions or any data requiring confidentiality.

Boost in Search Engine Rankings: 

Google has openly stated that HTTPS is a ranking signal. This means that websites secured with HTTPS may receive a preferential ranking in search engine results pages (SERPs) compared to those that are not. For a digital marketing agency like Distribute Digital, which aims to maximise visibility for itself and its clients, adopting HTTPS is a step towards achieving a competitive edge in the SERPs.

Increased Trust and Credibility: 

A visible indicator of a secure connection, such as a padlock symbol in the browser’s address bar, reassures visitors that their data is safe. This increase in trust can lead to higher conversion rates, as users are more likely to engage with and purchase from sites they perceive as secure.

Implementing HTTPS

Transitioning from HTTP to HTTPS involves obtaining an SSL certificate and installing it on your server, a process that varies depending on your hosting environment. It’s important to ensure that all website content is served over HTTPS, including third-party plugins and external resources, to avoid mixed content issues that can compromise security.

Post-migration, it’s crucial to update your site’s settings in search engine webmaster tools and redirect all HTTP traffic to HTTPS to maintain SEO equity. This ensures that search engines and users are directed to the secure version of your site, preventing any loss in traffic or rankings during the transition.

Distribute Digital – SEO, Web Design & Development For UK Businesses 

At Distribute Digital, ensuring your website is on HTTPS is more than a technical necessity; it’s a commitment to maintaining the highest standards of security and trustworthiness. This transition from HTTP to HTTPS not only secures the data and privacy of your clients but also bolsters your SEO efforts, making it a win-win scenario.

As we advance in the digital age, adopting HTTPS is not just advisable; it’s essential for any business serious about its online presence and reputation. While the majority of websites do adhere automatically to default protocol, there are still many sites that don’t. 

Is your site currently using HTTP? Contact us today and our team of SEO and web development specialists will be in touch. 

Keisha - SEO Account Manager

Keisha is a driven SEO Account Manager with a person-centred approach and a degree in Business Psychology from the University of Worcester. Keisha has extensive client service experience and excellent organisational skills.

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