51 Search Engine Optimisation Questions Answered

Have some questions about SEO?

Perhaps why SEO is important, and how it can help your business achieve more sales?

In short, every website requires a solid SEO strategy. This is to ensure its pages have a chance at ranking on search engines when users type in related queries.

Moz reports websites on the first search engine results page (SERP) gets 71% of all web traffic. Just like you, your customers don’t scroll through lots of pages on search engines. Instead, they are more likely to click what is presented to them first.

Therefore, ranking as highly as possible is in the best interests of all website owners. When done right, SEO can be a major source of lead generation for your business.

But, as with any investment into your marketing strategy, it’s not always easy to understand how SEO works. Allow us to uncover the mystery as a leading SEO agency, by answering the most asked questions about all things SEO.

Alternatively, if you’re ready to get started you can book a free SEO consultation with our specialists here at Distribute Digital.

Table of Contents

Have some questions about SEO?

Perhaps why SEO is important, and how it can help your business achieve more sales?

In short, every website requires a solid SEO strategy. This is to ensure its pages have a chance at ranking on search engines when users type in related queries.

Moz reports websites on the first search engine results page (SERP) gets 71% of all web traffic. Just like you, your customers don’t scroll through lots of pages on search engines. Instead, they are more likely to click what is presented to them first.

Therefore, ranking as highly as possible is in the best interests of all website owners. When done right, SEO can be a major source of lead generation for your business.

But, as with any investment into your marketing strategy, it’s not always easy to understand how SEO works. Allow us to uncover the mystery as a leading SEO agency, by answering the most asked questions about all things SEO.

Alternatively, if you’re ready to get started you can book a free SEO consultation with our specialists here at Distribute Digital.

What Is Search Engine Optimisation?

Search engine optimisation aims to present your website as a search engine result when users type in related search queries.

How search engines work is that they have robots which crawl for information. Their search is guided by the words or phrases typed in by users – just like when you Google something!
SEO is all about giving clues to these robots so that your content is more likely to be found.

The higher your content ranks on search engines, the more clicks and ultimately conversions your business is likely to achieve. The process involves optimising your on-page, off-page and technical SEO.

In contrast, content which isn’t SEO-friendly just isn’t giving the right clues to search engines. So the chances of it being found (or found for the right reasons) are poor. This will directly impact the number of visits a website receives.

Likewise, a page may have great traffic. But if that page isn’t optimised with search intent in mind, that content won’t match user expectations. Such pages may seem like they are high performing, but won’t generate actual conversions because they aren’t factoring in SEO.

Multiple search engines exist, and it’s worth noting that search engines themselves also want to provide helpful results to users as they too are in competition with each other. Search engines put frameworks in place to ensure this will be the case – all of these aspects form SEO including on-page, off-page and technical SEO.

Why Is SEO Important?

SEO is essential because it directly impacts the conversional power of your website. 

For any business which relies on its website to attract customers, we’d say this is pretty essential! 

With 8.5 billion Google searches a day (plus many other search engines which exist!), no website can afford to miss out on such amazing traffic potential. 

In addition, research by the SEO tool Ahrefs found 68% of all online experiences begin with a search engine. After all, not everyone will remember your URL or even know your website exists. Instead, they’ll Google whatever they are looking for. 

Even the best-designed website offers no guarantee of attracting visitors, let alone conversions unless it has been optimised with search traffic in mind. SEO is how to make this happen. In a nutshell, the role of SEO is to get your target customers onto your website. This is achieved by optimising your content with related searches.

Maybe you have additional concerns as a business owner that you’d like to address? Our SEO specialists can also work with you to identify any weak points in your online search presence to improve these aspects.

How SEO Works

SEO is a multifaceted discipline involving on-page, off-page and technical aspects. Part of the trouble with explaining how SEO works is that there’s just so much to it! 

So let’s break it down in simple steps. 

As we’ve explained above, search engine optimisation is the name of the game. This means making sure your website and its content appeal to search engines and human visitors alike.

SEO mostly involves providing search engines with clues that your website is relevant to user searches.

Some of the things we’ll consider as part of your SEO strategy include:

  • Backlinks (quality)
  • Competitor research
  • Content strategy
  • Image optimisation
  • Keyword density 
  • Keyword difficulties
  • Page speed
  • User experience
  • Updating existing content
  • Website auditing

Our SEO services will be tailored to your industry and website type. For instance, e-commerce SEO requires a different approach to SEO performed for a local business. 

For the end-user, a web page must demonstrate expertise, authority and trustworthiness (EAT). This encourages the likelihood of longer sessions on your page, shares and those all-important conversions.

If in doubt remember: 

Good SEO = gets people onto your page.

Great SEO = also keeps people on your page and is more likely to result in conversions.

Types Of SEO

There are three main types of SEO you need to know about:

  • On-page SEO
  • Off-page SEO
  • Technical SEO

Think of each of these as umbrella terms, as each main type of SEO involves different aspects.

On-page and off-page SEO will be explained in further detail below. 

Technical SEO relates to the mechanics of your website. For instance, page speed, responsiveness (mobile friendly), crawlability and similar aspects. 

Distribute Digital manages all types of SEO. So rest assured we’ll be able to help fix any issues that are preventing your website from being found by your target customer.

SEO Specialties

Beyond the types of SEO (i.e. on page, off-page and technical SEO) there are additional specialisms your content may require.

So for instance, if you’re a local business, your website may require local SEO services. Likewise, e-commerce websites will require ecommerce SEO services.

Giving your business a specialist approach is how success happens. In contrast, a one-size-fits-all SEO strategy won’t factor in the user search intent or even your own customer base.

For any clients who are yet to use a professional SEO agency such as ourselves here at Distribute Digital, it’s this keen specialism which will elevate your SEO strategy, so you can get the results your business needs.

Don’t know where to start? Our specialists can also provide website SEO analysis. This will form the building blocks of your SEO strategy.


Both SEO and PPC have their merits, but both are different disciplines.

The comparison of PPC vs SEO can be likened to grating cheese vs cutting a slice of cheese with a knife. Both will give you cheese (aka results for your business) but in different ways. Let us explain!

A PPC (pay-per-click) campaign is set up through Google Ads. With PPC your advert will appear on a search engine for as long as you continue to pay for it, except when a competitor outbids you for certain keywords.

PPC can be useful in scenarios where waiting for pages to index or climb the rankings organically with SEO isn’t possible (i.e. when advertising a sale on your website). Though, any search results will disappear as soon as the budget runs out.

SEO generally involves making improvements to your website. You cannot pay search engines for any aspect of SEO. Therefore, there’s no way to guarantee rankings or pay to have your result listed above someone else.

That said, the work of SEO is designed to offer longevity. While all websites will need regular auditing and updates, SEO is about improving your website and content and improving how easy it is for search engines to find your content and match it with related searches over the longer term.

As it can take time for pages to index and rankings to improve (even with all the right steps applied), you may wish to experiment with a mixture of SEO and PPC.

Distribute Digital can provide both SEO and PPC all under one roof. A major advantage here is that because we’ll understand you as a client and your customer base, we can ensure a combination of techniques work in perfect synergy.

What Can Distribute Digital Birmingham Do For Me?

Distribute Digital with our HQ in Birmingham is here to help you with all your SEO and digital marketing needs.

Speaking of SEO specifically, our team can identify any weak points in your current strategy, so that your content has a better chance of being found by your customers.

For brand new websites, we can create an SEO strategy from scratch. A solid SEO strategy from the get-go can avoid costly mistakes which will ultimately impact your conversions.

So wherever you’re at with your SEO strategy, Distribute Digital can help you reach those next crucial steps. 

Want to take a look at our work? Check out our SEO case studies to see the results we’ve achieved for our clients to date.

On-Page SEO: What Is It?

As the name suggests, on-page SEO is about optimising content which appears on a page. This includes each of your pages, as well as your website as a whole.

On-page SEO aims to provide search engine robots with relevant, crawlable information.

By the same token, your piece of content should provide the best experience for users who land on the page, so that your SEO has truly done its job.

On-page SEO covers three main stages which include research, implementation and then ongoing optimisations.


A keyword strategy during the research stage would consider the search volume, search difficulty, search intent as well as the target country or city of searches.


Implementation of this content would ensure it’s inputted and formatted on your website in an SEO-friendly way.

Ongoing optimisations:

Ongoing optimisations would involve monitoring this content over time, such as through SEO software. This would keep a close eye on page traffic and overall keyword rankings, in addition to competitor research. Updates would be made when necessary to improve or maintain key rankings.

A great place to start with any on-page SEO strategy is to conduct an audit of your website and its content. Doing so will ensure the focus is on the areas which need the most improvements while retaining any current successes.

What Is On-Page SEO?

As we’ve established above, on-page (or ‘on page’) SEO considers everything on the page itself.

This can be broken down into a tangible way by considering all SEO on page aspects.

Here’s an example of an on page SEO checklist:

  • Alt tags
  • Content strategy
  • External linking
  • H tag optimisation (headers)
  • Image optimisation
  • Internal linking
  • Keyword optimisation
  • Meta tags
  • On page SEO analysis
  • On page SEO audit
  • Readability and UX
  • Structured data (schema) 
  • Title tags

Within each of these aspects are multiple elements to consider. So for instance, ensuring the meta tag is the correct length to appear on search engines without truncation. Plus, adding in the main keyword of the page. 

Apply the same ethos to each on-page SEO aspect, and it’s clear to see why SEO is a professional specialism!

Why Implement An On-Page SEO Strategy?

When most people think of SEO, they probably think of the on-page aspects first, especially the likes of headings and keywords.

But just because on-page SEO might seem familiar, that doesn’t mean it’s easy! Instead, having a solid strategy in place means your efforts are far more likely to pay off.

Most on-page SEO strategies relate to your content. The aim is to ensure your content is being picked up by enough searches, but also the right searches online. Plus, to ensure that once visitors land on your page that they get the best experience possible, so that they are more likely to complete any intended actions on the page.

Another factor of on-page SEO is monitoring your content over time. So if any rankings slip, or if new keywords come to the forefront, an on-page SEO strategy will see that these changes are implemented.

What Elements Of An On-Page Strategy Should I Improve?

The short answer is any elements which are underperforming – especially if these happen to be crucial to your conversions.

Often an SEO audit is needed to determine what aspects of an on-page SEO strategy need improving. Though, many SEO tools can also compare your URL to your competitors, which will provide more of an insight of any shortcomings on a basic level.

These issues may include a lack of keywords, thin content or even a poor user experience meaning the page bounce rate is high.

When the applicable on-page SEO improvements are made, the page should provide a helpful result to user queries. The improvements should encourage people to stay on that page for as long as possible.

As a business owner, you may be able to identify any on-page failures for yourself. For example, maybe your images haven’t been optimised making your pages slow to load.

But as an SEO agency, we’ll approach your on-page SEO with a pair of fresh eyes, that also happen to be expert eyes! This means we can give you honest, insightful suggestions on where improvements can be made.

Keyword Stuffing: What Is It?

Keyword stuffing is when a page features the main SEO keyword(s) excessively.

Google views keyword stuffing as trying to ‘unnaturally’ manipulate search engine rankings.

Contrary to popular belief, including a keyword more times than a competitor’s page is not enough to make a page rank higher.

Therefore, it is in the best interests of every website to ensure keyword stuffing never happens.

Keyword Stuffing Example

What is keyword stuffing you ask?

Keyword stuffing usually involves adding in the main keywords too many times. This is to the point where the repetitiveness actually reduces readability and, well, is pretty annoying too.

However, keyword stuffing can also include adding words and phrases in a way that reads as unnatural too. This happens when content creators want to include Google searches as they are typed in, even though these phrases make no sense in a sentence.

For example:

‘Are you looking for best plumbers near me Birmingham?’

‘We offer Birmingham dentist teeth whitening private.’

‘Birmingham city centre hotel deals cheap solo travellers’

As a human reading these kinds of nonsensical phrasing on a page, it’s not going to impress you, is it?

Sadly, the content creator has put Google before humans, and believe us Google will not reward that website for doing so.

Psst: If you do happen to be a Birmingham-based business, Distribute Digital is a local marketing agency which can help with all your SEO needs!

Why Keyword Stuffing Is Bad For SEO

On the one hand, you might think it’s really clever to add a keyword lots of times into a page.
But as we’ve just established above, keyword stuffing doesn’t offer a good user experience.

Even though we want to appeal to search engines with our content, all websites are still intended to be read by humans. Keyword stuffing is only meant to appeal to search engines, but they’re clever enough nowadays to pick up on it and will view it as an attempt to manipulate their rankings.

If in doubt, remember: stuffing a turkey = great. Stuffing keywords into your website content = bad.

How To Avoid Keyword Stuffing?

Various SEO tools such as Surfer SEO can warn when certain keywords have been used excessively. However, the key is also to write as naturally as possible, remembering it is humans and not search engines your content ultimately needs to appeal to.

When writing a piece of content, you can also use the Ctrl + F option to see how many times your keywords feature in that content.

Mixing up your headings is one way to remedy any excessive uses of keywords. Plus, you can use keyword variations, in addition to short and long-tailed keywords.

Internal Linking: What Is It?

Internal linking creates connections between different parts of your website.

As a key aspect of on-page SEO, internal links provide multiple benefits for search engines and your human users alike.

That’s because an internal link provides that next logical step for your users all in one easy click. So whether you want to direct users to your sales page, contact page or even another topic hub – internal linking makes it happen.

Practically all websites use internal links especially within blogs. Consider that without any internal links, users would have to make their own way to other pages on your website. But what if they didn’t know these pages existed?

By adding internal links you can ensure that users find the content that’s relevant and useful to them, if it doesn’t exist on the page they are currently on. This also helps search engines know which content is more important so they can crawl and index it.

It’s possible to add internal links to your main website pages as well as your blogs, making internal links incredibly versatile.

Confused with any part of ‘what is internal linking?’ – our SEO specialists are only a click away (pun intended!) when you contact us here at Distribute Digital.

What Is Internal And External Linking In SEO?

Internal linking for SEO is when a link is placed on a page which links to another page on that website.

In contrast, external linking is where you place a link in your content that takes the user to another website entirely.

Both internal and external links offer up value for any SEO strategy. Though the key is to use both link types correctly, and to the advantage of that page.

For example:

External linking to a fact source to back up any statistics in your article = great!

Adding an external link to a spammy website in exchange for a paid backlink = bad!

Why Are Internal Links Important For SEO?

Internal links are important for several reasons.

User experience – Internal links give natural directions to users. 

They help to keep users on the website for longer – If users are directed to other pages within your website, this inevitably means they’ll stay on your website for a longer period of time. In contrast, if they don’t find everything they need they could head to another website or simply exit the page – neither of these things we want! 

Great for e-commerce websites – Internal links can be used to send users straight to your products and services elsewhere on your website. 

Search engines approve – Any SEO software or CMS plugin will suggest internal links on a page or piece of content. This is because internal links are seen as providing a helpful experience to users in the eyes of search engines.

How Many Internal Links Per Page Is Recommended?

Generally, 1-3 internal links are recommended per content page, excluding links in the website’s menu. Though the total suggested number of internal links must also consider the content length.

This is different for ecommerce category pages, for example, and other pages that are expected to have many links. In these cases, a good rule of thumb is to ensure there are less than 100 links on any given page.

In a Google Search Central SEO hangout, John Mueller does warn against using too many internal links, plus using the same internal link more than once on a page. This is to ensure the value of your internal linking strategy is not diluted.

How To Add Internal Links

It’s possible to add internal links as a piece of content is being written (i.e. on Google Docs).

Though, internal links are usually added as content is inputted into a CMS system such as WordPress. The latter gives the website owner more options as we’re about to explain.

After your content has been written or pasted into your CMS, select the word(s) you wish to create an internal link from. Usually for SEO purposes, this will be anchor text, meaning the words highlighted have a strong relevance to the page you wish to link to.

There will be a ‘link’ icon to either add a URL or unlink an existing URL from the text. In this case, we will be adding a link to the selected words.

Once your link has been added to the highlighted words, there are a couple of other options to consider. This includes whether the link should be classed as a ‘follow’ or ‘nofollow’. In addition, whether or not that link should open up as a new tab or redirect the user from the page they are on to the location of the link.

Internal links redirecting to another page within your website is acceptable. But for any external links, opening the browser in a new tab is preferred.

It’s good to note that all of the above internal linking can also apply to images as well as text. For example, if you have a promo image linking to a free trial, you may wish to place that internal link over an image so it’s more enticing for your users.

Finally, always test the internal link once it has been inputted. If the target URL is misspelt it will create a 404 error (aka a broken link) which we don’t want!

How Google Values Links

Search engines rate the use of internal and external links highly, especially when either provides relevance and quality to end users. 

Some aspects which can help you decide the value of a link include:

  • Anchor text
  • Author authority
  • Domain authority
  • Follow vs Nofollow 
  • Link age
  • Location on page

Such information is also trackable in SEO software and can alert you of any changes (such as if a link to your website from another website has been removed).

Internal links 

When you place a link within your content to another part of your website, Google views this as you being helpful to your users. Content which is engaging and also helpful will rank better, and internal links are just one piece of the puzzle here. 

The best way to use internal links is to use a link to a particular page only once within a piece of content. 

As with external links, internal links can be placed over text or images. 

External links

External links are valued in terms of link juice. When another website links to your site (or you link to another website) link juice is passed between each website. Google also sees this as helpful, especially if that link offers relevancy.

Another aspect of external links is the potential to increase page rank or domain authority. When a website has lots of backlinks from high quality websites, its domain authority is more likely to increase.

Websites with high domain authorities may find their content ranks easier, especially compared with a new domain or a website which has a low domain authority.

Setting Up An Internal Linking Strategy

The first thing to consider when creating an internal link strategy is to outline the purpose.

Internal links are a navigational tool, but they should also provide relevance to your users. So if you’re going to send them to another part of your website, it should feel both natural and helpful.

The second aspect is to decide on how you’re going to create an internal link.

Anchor text should be used to ensure the internal link appears over relevant words and phrases to the page you are linking to.

Another part of the strategy could be linking over images instead of text, especially to facilitate conversions.

Finally, any internal linking strategy should also involve link monitoring. If link locations change over time then broken links (404 errors) will appear on your website. In particular, be mindful of any website redesigns in case any internal links move.

SEO-friendly URLs: How To Create

To the untrained eye a URL in an address bar can seem like a bunch of random phrases.

However, when a URL is SEO-friendly it has a clever structure which makes a link crawlable and logical to search engines.

As URLs will also appear in search engine results (SERPS), a good structure can also make a link more likely to be clicked upon by humans too.

So, just like other aspects of your SEO, your link structure must appeal to both humans and search engines.

Creating a link structure for SEO is all about avoiding lengthy or confusing looking links. Plus anything which is unnecessary or could be deemed as spam.

SEO-Friendly URL - What Does It Mean?

An SEO-friendly URL is a link which has a crawlable and logical structure.

Some of the aspects an SEO-friendly URL may have include:

  • Short and snappy URL lengths
  • Separating words with hyphens
  • Limiting the number of folders to two
  • Avoiding dynamic URLs
  • Merging similar pages together
  • Using a mobile sitemap
  • No special characters
  • Adding a favicon

Common questions include ‘what is SEO-friendly URL?’ or ‘can you give me an SEO-friendly URL example?’ 

For anyone unfamiliar with SEO or link structures, it can be difficult to know whether or not a link could be improved. This is why it’s essential to enlist the help of an expert.

What Is The Importance Of SEO-friendly URLs?

SEO-friendly URLs have a clean appearance, which make them easier for search engines to read. Plus easier for users to understand when they appear in search engine results.

Every little helps when it comes to trying to rank highly on search engines. Why allow a messy URL structure to let your website down, especially when your conversions are at stake?

Instead, website owners need to do everything they can to ensure SEO-friendliness across all aspects of their SEO, and SEO-friendly URLs are no exception.

How To Create A SEO-friendly URL For Your Website

A URL needs to be created with SEO in mind. We’ve listed some of the top aspects for consideration above.

When you work with our SEO specialists here at Distribute Digital, SEO-friendly link structures are one of the many aspects we can help you with.

Off-Page SEO: What Is It?

Off-page SEO includes any external activities intended to gain the confidence of search engines.

After all, it’s not enough for just you to shout from the rooftops about your website, or its relevance to certain search queries.

Think of a rock band on stage without an audience. Yes, the music is great. But, it’s the audience which brings the buzz and atmosphere. Bringing the ‘audience’ is basically what off-page SEO does for your website.

That’s because search engines prefer to display websites which receive links and recommendations from other websites.

One of the most common off-page SEO techniques involve backlinks. Though getting more links to your website is only half the story of off-page SEO.

Any website which doesn’t have many links pointing to it, or even online mentions can benefit from off-page SEO, as it’s designed to complement on-page and technical SEO.

Our SEO specialists here at Distribute Digital can assist with all aspects of your SEO strategy, including off-page SEO.

What Is Off-Page SEO?

As we’ve established above, off-page SEO is any action which happens outside of your website to improve your search engine rankings.

So what is off page SEO in tangible terms? 

Some off page SEO techniques include: 

  • Backlink building
  • Brand mentions
  • Guest posting
  • Influencer marketing
  • Public relations
  • Social media

All of these actions are intended to drive traffic to your website, but also create mentions and recommendations. 

Off-Page Vs On Page SEO

Ever wondered what the differences are between off page vs on page seo?

Both off-page and on-page SEO form an integral part of any SEO strategy. They need each other so they must continue to co-exist.

That said, on-page SEO isn’t the same as off-page SEO. In this FAQ guide, we’ve explained the intricacies of each SEO type, which you can read by scrolling up.

But to summarise, on-page SEO are all the techniques used on the page itself, such as keywords, headings, internal links and anchor text.

Off-page SEO are links and recommendations for your website that appear on other websites.

Why Is Off-Page SEO Important?

A core component of what search engines are looking for when deciding on rankings is recommendations from others. These come in the form of backlinks and general mentions of your business online.

Any website can be filled to the brim with keywords. But does that website provide a great experience for users overall? More importantly, would anyone recommend it to others?

Off-page SEO is that recommendation factor. It is important for several aspects of your overall SEO strategy. For instance, page rank and domain authority.

For those extremely competitive keywords especially, off-page SEO can get your content heard (and well, seen!) above the noise on search engine results pages. Pair any off-page SEO efforts with a solid on-page SEO strategy for the best results.

Off-Page SEO Techniques For Your SEO Campaign

  • Link building
  • Guest posting
  • Podcasts
  • Video marketing
  • Reviews
  • Google My Business
  • Influencer marketing
  • Forums
  • Content syndication

As the above list demonstrates, one of the major benefits of off page SEO is that there are so many strategies to try. This means you can not only have a multifaceted approach, but also target the streams where your audience is most likely to hang out.

Organic SEO: What Is It?

Organic SEO involves all non-paid techniques to get traffic to your website and build authority in your niche.

So similar to the term ‘organic traffic’, organic SEO is a method of naturally building traffic to your website. This is in contrast to paid traffic methods such as PPC.

While organic search engine optimisation is definitely a case of ‘playing the long game’, when played right, this game can be very profitable for any business. That’s because over time, an organic search strategy builds trust, authority and ultimately value for your website.

Unsure about any part of organic SEO? Distribute Digital is a leading marketing agency providing organic SEO services.

As well as being an organic SEO company, we can also provide paid traffic services. So whether you’re looking to perfect one traffic technique or employ a mixture of both, you’re in the right place.

What Is Organic SEO?

We see many businesses online asking, ‘what is organic search?’, or ‘can you explain the organic search meaning?’

The best way to understand organic SEO is to think about a savings account. Over time, you deposit money with the hopes that one day you will build a large amount of cash. In years to come, this will be a very valuable asset because of all those regular deposits you made.

Organic SEO should be treated in the same way. It involves regular, targeted efforts with an end result in mind.

When a website is newly created it will not have any SEO merits. As a result, it will struggle to appear on search engines, let alone rank above competitors for key terms.

An organic SEO strategy helps fill in the blanks for search engines. It gives them a flavour of what your website is about, and the relevancy its content has for certain search terms.

Organic SEO should appeal to search engines, but the end goal is always to appeal to humans. The more an organic SEO strategy is refined, the more valuable it becomes meaning it’s definitely worth the effort and patience.

The Importance Of Organic SEO

It’s possible to use organic or paid methods to get your website appearing on search engines.

But the short answer of why organic search traffic is important, is that it feels a little more natural and trustworthy on search engine results pages.

Unlike with paid advertising, organic methods don’t have the words ‘sponsored’ or ‘ad’ written next to them. Nor will the result disappear when the advertising budget runs out.

Instead, organic SEO is how your website can demonstrate that it’s a familiar place which offers a quality result. The irony here is that these principles can’t be bought, even if you’re paying SEO professionals such as ourselves to actually do the work for you.

Good quality organic SEO is something a website either has or it doesn’t. For any website owner wanting to improve rankings, domain authority and page traffic, organic SEO is one of the best tools at your disposal.

Google And Organic SEO

Google and organic SEO go together like a freshly brewed cup of tea and a plate of biscuits.

For anyone familiar with Google’s webmaster guidelines, much of this content relates to organic SEO in some form. This includes creating helpful people-first content. Plus using words that people would search for within your content.

Ultimately, if you want your website to appear on Google which is the world’s biggest and best known search engine, then you need a solid organic SEO strategy.

What Is The Process Behind Organic SEO?

While there are lots of organic SEO aspects and techniques, what the process really comes down to is providing consistency for your website.

As the likes of keywords and headings are designed to work for your website over time, organic SEO acts as individual building blocks. Each organic SEO technique then forms a solid structure, and is a reflection of all the work put in to optimise its content for relevant search terms.

The Concept Of Organic Search

53.3% of all website traffic comes from organic search – Brightedge 

The concept of organic search is simple in that it involves all non-paid SEO strategies. 

An organic SEO strategy is mostly going to revolve around your website and its content. The goal is to make sure its words, phrases and overall functionality are optimised for SEO. 

With organic SEO being an essential success factor for any website, Distribute Digital can help ensure your strategy is on point.

Organic Search Vs Paid Search

As a business owner, it can be challenging to understand the differences between paid and organic search. Let alone understand which one is right for your business, or even a specific campaign.

Our experts would be more than happy to identify whether paid or organic search techniques would be of most benefit to your business.

In the meantime, here’s a quick summary:

Organic search are all of the techniques used within your search strategy that cannot be paid for. Examples include keyword research and implementation. Organic search techniques may eventually be out ranked, but the results will remain in place so long as the content is still live on your website.

Paid search techniques are when an advertising slot is created and implemented onto a search engine. Running on a search budget, paid advertising will remain in place for as long it is paid for. This result will disappear when the advert is no longer running.

The Benefits of Implementing An Organic Search Strategy

Unlike with paid advertising, organic search strategies are designed to offer longevity. So although it can take time for pages to index, once they are on Google, they won’t disappear. Organic search listings can also be improved over time if rankings slip.

Organic SEO is both applicable and necessary for every website. When done correctly, organic SEO can offer a fantastic ROI for your business. This is especially the case if at present, your website isn’t getting in front of your customers.

The Benefits Of Incorporating A Paid Search Campaign

Sometimes, SEO keywords may be too competitive to have a shot at ranking highly.

Or, it may take too much time for your content to index and then rank, which may not be suitable for time-sensitive campaigns.

Paid search is yet another string to a marketer’s bow, in that it gives you options. It also gives you definites in terms of where your advert will rank, how quickly it will take to appear on Google, plus how long that advert will appear for.

Choose A Top SEO Company in Birmingham

Distribute Digital is a leading organic search engine agency. Based in Birmingham, we can help you with all your SEO requirements.

Contact us today for further information if you need any help with your SEO.

What Is B2B SEO?

B2B SEO is very similar to regular search engine optimisation. However, the key difference is who the results are trying to reach.

So with B2C SEO, this could be an ecommerce store looking to target everyday consumers.

But if your business is B2B, you don’t want to be targeting everyday consumers. In fact, this would mean your marketing efforts offer up a poor ROI, because the approach speaks to the wrong people.

With B2B SEO, all efforts and tactics are geared towards specific professionals or industries. The exact audience will depend on who you are trying to target as a business.

But what is clear is that with B2B SEO, we stop speaking to everyone so that we only target those likely to convert. Think of this as like segmentation within email marketing but for SEO.

The importance of SEO in B2B

81.2% of B2B business owners surveyed said that SEO provided better quality leads than pay per-click-marketing (PPC) – Databox

As the above stat demonstrates, not all leads are created equal. The beauty of SEO is that it allows you to get super specific about who your content targets, and B2B SEO is no exception.

Sure, lots of link clicks or even website visits are great. But as a business, what you really want is qualified leads. B2B SEO is crucial in targeting the right people to bring you said qualified leads.

What Is the Difference Between B2C and B2B SEO?

The fundamentals of SEO always remain the same in that we want to rank highly on search engines for related terms. Plus we want to provide a helpful experience for users.

However, as noted above, it’s who the content is designed to target when looking at the differences between B2C vs B2B SEO. 

Specifically, a B2B SEO strategy would consider your competitors in terms of:

  • Industry
  • Search intent
  • Target country
  • Target professionals

Once again, we aren’t looking to reach everyone with B2B SEO. Instead, every aspect is planned and implemented with your specific clients in mind. 

B2B is also a specialised discipline, meaning not every SEO professional excels in it. 

Instead, B2B SEO is best performed by those with actual business experience. This is one of the many reasons why a dedicated B2B SEO agency such as Distribute Digital should be your first port of call.

Building Your B2B SEO Campaign

Any B2B SEO campaign begins with understanding your business, including who your content actually needs to speak to. 

When you work with us here at Distribute Digital, we’ll provide you with a dedicated B2B SEO consultant to help establish these facts. All of which means any SEO tactics are much more likely to be effective.

Google Penalties

Google penalties (also known as manual actions) happen when some aspect of your website or its content doesn’t agree with Google’s webmaster guidelines.

Sadly, Google penalties are often a result of poor or unprofessional SEO practices. It is common for websites to experience Google penalties when tasks such as web design or content have been outsourced to an unreputable company. Often the website owner is not even aware the proper practices haven’t been followed until their website has received several penalties. Or, when they later question why their website isn’t indexing, ranking or attracting search traffic.

If your website has received any Google penalties, it’s essential to enlist the help of an SEO professional to navigate your next steps. That’s because, if the penalties aren’t correctly identified and remedied, your traffic will continue to decline.

As a leading SEO agency, we will ensure the proper Google webmaster guidelines are followed. We can also remedy any previous actions taken on your website which have resulted in any penalties without delay.

What Is A Google Penalty?

A Google penalty is applied to a website when it is in breach of any webmaster guidelines (now also known as Google Search Essentials). 

Google ‘manual actions’ are basically a strike against your website. It’s possible to recover from a Google penalty. However, while that Google penalty is still in place, your website will be penalised by Google.

Therefore, it’s important to enlist a professional SEO consultant to identify the nature of the penalty and come up with an appropriate remedy. This work should commence as soon as any penalty is identified to avoid any long term implications on your search engine rankings or organic traffic.

What Are The Reasons For A Site To Receive A Penalty From Google?

As noted above, a website receives a penalty or manual action from Google when it is deemed to be in breach of its webmaster guidelines. 

There are lots of reasons why a website may receive a Google penalty. For example, a use of unnatural links, thin content, keyword stuffing, website cloaking or generally spammy tactics.

The exact reason will usually be explained in Google Search Console. This explanation can help you pinpoint the cause so that it can not only be fixed, but that your strategy can be improved for the future.

How To Check If You Have A Google Penalty

Ensure your website is linked with Google Search Console and log in.

On the left hand side, you’ll see a section which says ‘security and manual actions’. Underneath there is a clickable ‘manual actions’ tab with a flag icon next to it.

Clicking this tab will tell you if you have any Google penalties, also known as manual actions.

Google Search Console itself will also send any registered site owners regular updates about their website’s performance. This may also highlight any issues (i.e. penalties) alongside any successes for that month.

How To Avoid Google Penalties

In short, website owners and any SEO professionals they hire must avoid using black hat SEO techniques. 

These are not limited to, but commonly include:

  • AMP content mismatch
  • Cloaking or sneaky redirects
  • Hidden text or keyword stuffing
  • Low quality content
  • Mobile redirects
  • Policy violations
  • Scraped content
  • Spam 
  • Thin content
  • Unnatural links to other sites
  • Unnatural links to your site

All of the above can be attributed to a lack of professional practice both in terms of content creation and SEO itself.

How Can I Recover From A Google Penalty?

Google’s own John Mueller states that “Google won’t hold a grudge” if a manual action (aka Google penalty) is resolved, so long as a review of that page is requested and then approved by Google.

If the particular issue is swiftly identified and rectified by an SEO professional, your website has a far better chance of recovering its previous rankings versus ignoring it or even making the issue worse.

In addition, keeping up with the latest search trends and data as a whole can also help your website to recover from any previous penalties.


We hope you’ve found our answers to the top SEO FAQs insightful.

But what if you have more questions? We’re all ears!

As a leading SEO agency, Distribute Digital can help you with any aspect of SEO we’ve mentioned above. Plus anything you’re just not sure about.

We specialise in helping businesses like yours find success with their search engine optimisation. So whether you require on-page SEO, off-page SEO or a review of your current strategy, allow our specialists to guide your next steps.

Use our contact information above to let us know how we can help you. Our team will be in touch shortly.