SEO AGENCY BIRMINGHAM

SEO stands for Search Engine Optimisation which simply means ensuring that your website ranks as highly as possible in Google for the product or service you offer.

When you conduct a search on Google the page that displays the results is called the SERP or the Search Engine Results Page. This page is made up of Paid and Free results. The paid results are Google Ads otherwise known as PPC. The free results are called organic search results and are shown because Google has determined that they are the best match to the users’ search query.

Over the years Google has modified SERPs to include different types of paid and organic search results. Paid search results include Google Shopping Ads which show products for sale, Google Search Ads which tend to look very similar to the organic results and also Google My Business listings which are the listings of local businesses that appear on a map.

Appearing high in the organic results for a relevant search query can lead to significant “free” traffic to your website. No one outside of Google knows exactly what % of users click on the paid listings but it is hugely valuable to rank highly in search. Whilst the exact numbers aren’t known, respected sources have stated that a No 1 position in search gets 33% of clicks compared with 1.5% for the 10th or last organic result.

We would advocate having paid search and SEO working in unison as data from each channel can be used to optimise overall search engine performance and maximise relevant traffic to your website.

The short answer is no.

Google is constantly changing its algorithm, as are other search engines such as Bing, and there are a huge number of factors that affect how your website ranks for various search terms.

What we can be confident of doing is increasing the amount of relevant traffic that you are getting to your website from search engines by deploying safe and ethical strategies that have stood the test of time.

Google wants to put the most relevant and trusted results in front of its users. Our job is to establish your website as a trusted resource for your product or service. There are no short-cuts or cheats to sustainable SEO that provides a return on investment but there are proven strategies that if deployed well, will improve your visibility in search.

Over 60% of internet browsing starts with a search, meaning your next customer will probably start looking on a search engine before visiting any physical stores or speaking to anyone.

In the UK, Google has over 89% of the search market, meaning if you don’t rank in Google organically you will be missing out on one of the largest marketplaces in the world.

If you can get your business to rank highly for your service or product niche you can reach a huge amount of potential customers and ultimately be more successful.

With the rise in mobile and location-based services, you don’t have to be the most visible nationally. If you sell to a physical location rather than the whole UK you can focus on local SEO and often punch above your weight beating some larger brands that are more focused on the national search picture.

Every situation is unique as getting results from SEO is dependent on a wide range of complex factors. For example, how competitive the keywords that you are trying to rank for are and what your competitors are doing from an SEO perspective.

What is for certain is that SEO will not bring instant results. If you need enquiries next week then we would recommend first investing in paid search (PPC) or other forms of marketing whilst the SEO work is going on in the background.

We always tell clients to expect 3-6 months before they see material results. Of course, sometimes things can happen more quickly but it is better to be prepared for a realistic time frame. Nonetheless, whilst SEO takes time to pick up, it then keeps on giving unlike PPC where your visibility will end as soon as you stop spending.

We believe combining SEO and PPC is a great strategy as the two are complimentary. Running paid search generates incredibly useful data around which paid keywords are converting and generating enquiries. Targeting high converting proven keywords with SEO makes total sense and in time can help lower the spend required on PPC.

PPC is great for getting results immediately but the investment in SEO can also help improve how your paid search converts. Even with PPC, Google wants to show the most relevant adverts and having a well-optimised landing page with great content from your investment in SEO can help paid search convert more effectively and improve your quality score, which in turn results in a reduced cost per click, as Google rewards relevancy and a good landing page experience.

The great thing about investing in search engine optimisation is your traffic does not disappear when you stop spending like it does with paid search.

SEO marketing will help you if you want to increase your visibility in Google, boost conversions, and gain more organic traffic. Our Birmingham Digital Agency consults with you on what you want to achieve and then implements a plan to make it happen.

SEO campaigns can have a positive effect on your objectives. Our marketing services help you gain brand visibility, drive awareness and boost sales. We even have an SEO value calculator showing you how much search engine optimisation is worth to your enterprise based on the number of monthly keyword searches, average revenue per sale, and website conversion rate.

SEO is a long-term investment in your business. The cost is dependent on a number of factors and how competitive your industry is and how you currently compare to your competitors. SEO can cost a relatively low amount monthly in comparison to the value it delivers.

SEO is a long-term investment, thus it is impossible to accurately predict how quickly you will see rankings improve. Any organisation that guarantees rankings or makes claims of quick results should be avoided. While clients can see results from implementing a SEO strategy in a short period of time, it is advisable to anticipate a timeframe of six months to a year. What SEO strategy is best for my business: Local or National?

It also depends on your business. If you rely on customers in the local area, then local SEO makes more sense. By contrast, e-commerce SEO is usually national because stores sell to customers across the whole country.