How To Measure Success in SEO

SEO is an amazing tool that can not only put your website on your map but your business as a whole. 

The aim of SEO techniques such as keyword optimisation, technical improvements, and getting more backlinks is to see results. Namely, it enables more customers to find you and your business enjoying a healthy ROI on your marketing. 

That said, even the best SEO strategies can take time to work. It can be tricky to know whether your website is heading in the right direction, even when you’re doing everything right. Plus, not everyone is an SEO expert either! 

So here are some of the signs that your SEO efforts are paying off in terms of KPIs for SEO to guide you. 

Higher Page Rankings For Key Terms

One of the most fundamental SEO success metrics is seeing your pages rank on Google. 

With 25% of people clicking the first result on a search engine results page, getting as close to position 1 for relevant keywords is essential. At the very least, a spot on page 1 is where to aim for.

Improving rankings for key terms for your industry, products, services, and business is exactly what SEO is designed to do. It can also be really satisfying to see rankings jump significantly. 

It’s not always easy to tap into keywords with high search difficulties. But a clever SEO strategy will consider where your slice of the pie can be found. For instance, with any low-hanging fruit keywords. 

Either way, search engine visibility for your pages, especially where there was none before is a definite success measure. 

Increased Website Traffic

It’s a simple fact that websites won’t get traffic automatically. Let alone the traffic from the right users who are most likely to purchase from you. 

When a website has been optimised with certain search engine queries in mind, that website should gain more website clicks for those terms. This is especially the case when other on-page and technical SEO work has also been carried out. 

An easy way to know if your SEO is working in terms of website traffic is to consider the following: 

Good SEO = More visits to your website.

Great SEO = More relevant website visits. 

What this means that is yes, SEO should bring your pages more traffic. But users are now converting more due to a matched search intent. The SEO efforts have considered what the users are looking for, their location and general wants and needs. 

For any local SEO, the precision is even sharper. That’s because you’d want most of your web traffic to come from your nearby location. These users are also looking for the exact services you provide too. 

In contrast, seeing lots of traffic from irrelevant locations, or even attracting keyword traffic that’s irrelevant to what you do means your on-page SEO still needs work. 

Longer Page Sessions

SEO can get complicated but some things are easier to understand than you think. For example, we all exit a page quickly when it’s not what we are looking for. Your users are much the same, and SEO can help improve this in so many ways.

When SEO works, users find what they are looking for on that page. They don’t have to leave to find a better result, because your website is that better result.

Having users spend more time on the page is great for so many reasons. It means they are more likely to share that page, visit it again and shop from it, depending on what that website happens to do. In short, when people hang around it’s all good. Google will also notice you provide a helpful result which is even better! 

But does anyone return to a page they didn’t find useful, and maybe even annoyed them because it wasn’t what they were looking for? 

Poor SEO can generate such a negative experience. However, SEO success can be achieved and measured when the user is put first in terms of what’s presented to them, and they hang around longer to see it. 

More Business Enquiries 

Whether you own an ecommerce website or a traditional business website, having customers contact you is always fantastic to see. That’s because they’ve been attracted to your website through a search engine, and they like what they saw when they got there. 

Some ways customers may contact you is through enquiry forms, live chat, social media messages or even calling your business directly. 

If genuine customer messages are increasing, this is a sure sign your SEO is working. SEO is also a very handy way to get your customers to the next stage of the sales funnel. 

Adapting your SEO strategy can ensure the right customer queries are being sent to you. Having an FAQ section can also reduce the workload for your customer service team, while acting as an SEO tool in itself. 

Increased Conversions

When all is said and done, successful SEO should mean your business is now enjoying more sales as a result of any SEO efforts. 

Success happens when any SEO techniques have thought about the customer and presented them with exactly what they are looking for. This means users haven’t been misled in a bid to target higher keyword volumes, and the journey on the page was smooth. 

In a nutshell: Everything users expected to find on your page based on the search engine result was delivered, and they carried out their intention to find out more information or make a direct purchase. 

Sometimes your customers will even tell you about their journey during the sales process. For instance, a great blog post which encouraged them to give you a call. Or a landing page which happened to be highly converting.

It’s also possible to track the sales journey on your website, which can show how people found your products and services, so that you can trace this back to any SEO efforts. 

Improve Your SEO With Distribute Digital 

Want to enjoy all the above improvements with your website? As the digital face of your business, make sure your website is attracting exactly the right search traffic online, including enough of it too!

Distribute Digital is an award-winning marketing agency based in Birmingham. With a keen specialism in SEO, our experts are waiting to help you find more customers online. 

Our team can help with all aspects of SEO. As well as creating and implementing SEO strategies, we can also conduct SEO audits to help measure your success over time. 

Contact us today and let us know how we can help you with your SEO to get started. 

Keisha - SEO Account Manager

Keisha is a driven SEO Account Manager with a person-centred approach and a degree in Business Psychology from the University of Worcester. Keisha has extensive client service experience and excellent organisational skills.

Find out how we can help your business grow

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