How To Find Your Conversion Rate in Google Analytics

A quick guide to finding your conversion rate in Google Analytics

Understanding how well your website is working is important for any business. There are some fantastic in depth guides covering how to use Google Analytics already out there, which we will link to below.

This guide is intended to help you quickly understand how to get your website conversion rate from Google Analytics, however, this will only work if you have Google Analytics correctly set-up to measure the conversions you are interested in.

There are essentially two types of primary conversions on most websites:

  1. A purchase
  2. An enquiry


Of course there are many other things to consider measuring, such as newsletter signups, registering for an account or engagement with your content, but for this guide we are going to assume that you are interested in enquiries and sales.

If you don’t know what your website conversion rate is and you don’t feel comfortable getting this number from Analytics, you can use the most relevant benchmark from the industry data below:

conversion rate

The better your website is at converting website visitors into these actions is going to play a large part in whether any marketing you do is effective. This is often an area that is ignored by companies who are spending thousands of pounds of month on advertising but nothing on improving their website conversion rates. This can be an expensive mistake.

If you are concerned about how well your website is converting for your business, why not book a meeting with us and we can help you understand how you can improve your website performance.

If you would like to learn more about Google Analytics you should check out these excellent resources:

Andy - Founder

Andy has extensive commercial experience at companies including Autotrader, Zoopla, and MNA Media. As a digital specialist he has over 25 years of experience in digital transformation and marketing.

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