FAQ Schema for SEO: A Beginner’s Guide

FAQ schema is a type of structured data that you can add to your website to help search engines understand your content better. It is especially useful for pages with frequently asked questions (FAQs).

Adding FAQ schema to your page can help it appear in rich results on Google, increasing click-through rates and improving your search traffic.

This quick guide will discuss the steps on how to add FAQ schema to your site and tools you can use to test your implementation. We’ll also introduce other helpful tips for optimising your FAQ pages for improved SEO results. Let’s get started!

In this Guide:

  • What is FAQ Schema
  • How to Use FAQ Schema Markup for SEO
  • How to Add FAQ Schema 
  • Difference Between Schema.org, Microdata, and Structured Data
    • Will Schema Replace Open Graph?
  • Free Schema Tools
  • Schema FAQ Plugins for WordPress

What Is FAQ Schema?

Schema.org (often known simply as Schema) is a set of tags (or Microdata) that you may use in your HTML to improve search engine readability and comprehension of your page’s content.

A joint project between Google, Bing, Yandex and Yahoo!, Schema.org aims to provide website owners and web admins with a quick guide on what information their search engines need to understand your content and deliver the best search results to users. Also, adding schema markup to your HTML makes your page appear better in SERPs by amplifying the rich snippets shown below the page title.

FAQ schema is a specific schema used to mark up frequently asked questions (FAQs) on a website. This can include a question and answer for each FAQ and other relevant information, such as when the FAQ was last updated.

Other types of schema tags include Article schema, Local business schema, Product schema, Recipe schema, Video schema, etc.

How to use FAQ schema markup for SEO

Adding FAQ schema to your website can help improve your click-through rates and organic traffic from search engines. 

When a search engine sees that you have faq schema on your site, it can display your content in a “rich result”. This is a special type of result that includes additional information beyond the standard title and description, such as a list of frequently asked questions. This can help increase your click-through rates, as users are more likely to engage with these results than standard organic search results.

Additionally, by using faq schema on your site, you can make it easier for search engines to understand the content on your page. This improves your business website’s search engine ranking, as search engines are more likely to favour pages that they can easily understand.

How to Add FAQ Schema 

Schema can be added to a page in two ways:

  1. Using inline Microdata
  2. Adding JSON-LD to your page

Inline microdata is a type of HTML markup that can be added to your content. It uses the HTML5 <code>itemscope</code>, <code>itemtype</code>, and <code>itemprop</code> tags to add schema properties to your content.

JSON-LD is a type of script that can be added to your page. It is generally added to the <code>&lt;head&gt;</code> or <code>&lt;body&gt;</code> section of your HTML code.

Keep in mind that using both methods has its pros and cons. Inline Microdata is appropriate for smaller, more focused sites with a limited number of FAQs. However, JSON-LD may be better for larger websites with many FAQs.

No matter which method you choose, adding FAQ schema to your site can help improve your SEO results by making it easier for search engines like Google to understand and parse your content.

Schema.org, Microdata, and Structured Data: How do They Differ?

Many tend to get confused with Schema, Microdata and Structured Data. While they do overlap, there are some key differences.

The term “structured data” refers to a system of associating a name with a value that aids search engines in classifying and indexing your material. On the other hand, Microdata is a type of structured data that can be integrated with HTML5. While Schema.org is one of the most often used tools for markup. It is a project that provides a specific set of agreed-upon definitions for microdata tags.

Will Schema Replace Open Graph?

The Open Graph is a kind of markup employed by Facebook to extract information such as the image and description to display. Schema is more detailed in terms of options compared to Open Graph. While they can be used together, Open Graph can’t be used to replace Schema.

Free Tools To Help With FAQ Schema Markup

There are many free online tools available to help add schema markup to your website. Some of these include:

Using any of these tools can help you easily add FAQs schema to your website without coding it yourself.

FAQ Schema Plugins For WordPress

If you are using WordPress for CMS, a few plugins can help you add FAQ schema to your business website without the need of learning how to code. These include:

Ultimate Blocks

Ultimate Blocks is a plugin which extends the functionalities of the Gutenberg block editor. It comes with all of the essential blocks you’ll need to produce compelling content with the block editor.

The plugin supports three kinds of schemas: FAQ, Review, and HowTo Schema. You may use the Review Block to create a gorgeous review box and display star ratings in Google SERPs. The HowTo block can be used to show HowTo Schema in Google.

Yoast SEO

Yoast SEO is probably the most widely used SEO plugin with quite a range of functionality. It allows you to add FAQs to your WordPress posts and pages. The premium version even adds a valid FAQ Schema to your posts/pages automatically.

Simply put, Yoast SEO makes effective FAQ pages and postings as simple as possible by allowing you to add as many schemas as you want. The best thing is that it’s completely free. However, you should have WordPress Gutenberg Block editor as well as the content block for Yoast SEO FAQs.

Yoast SEO will add a free schema structured data block to the Gutenberg editor. You may simply add a FAQs schema to new articles or existing ones. Select a post for which you’d like to add FAQs and search for the Yoast SEO FAQ block. As before, questions and answers must be entered in the corresponding fields. When you’re done, simply save the page, publish it, or modify it.

Rank Math

Rank Math is one of the world’s most popular plugins in WordPress for SEO next to Yoast SEO. The plugin enables you to add schema-enabled FAQs to your WordPress posts and pages using a simple block. It has 14 distinct types of Schema in addition to FAQ Schema.

It’s quite simple to use. Just find the block with the word “FAQ by Rank Math” and place it on your WordPress post or page. Next, you should enter the questions in the question field and answer them in the answer field.You may include pictures to the replies of your FAQs.

Rank Math also comes with various configuration alternatives, such as deleting particular questions, trash questions, temporarily hiding or deactivating a question for the block editor. It also includes block-related modifications and display choices such as lists style, title wrapping, picture size, and so on.

Distribute Digital – SEO Agency in Birmingham

Schema is part of technical SEO strategies that improve a site’s visibility and ranking. Technical SEO can be divided into two parts: on-page SEO and off-page SEO. On-page SEO deals with the optimisation of a website’s content, while off-page SEO deals with the optimisation of a website’s backlink profile.

Adding Schema markup to your site’s code helps search engines to understand your content better and thus improve your site’s visibility and ranking.
Distribute Digital can help you with search engine optimisation such as technical SEO, including adding Schema markup to your website. We are experienced SEO and online marketing experts who can help you with all aspects of digital marketing, from Search Engine Optimisation to Paid Search and Social Media Marketing. Get in touch today to learn more about our SEO services!

Keisha - SEO Account Manager

Keisha is a driven SEO Account Manager with a person-centred approach and a degree in Business Psychology from the University of Worcester. Keisha has extensive client service experience and excellent organisational skills.

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