Discover These Incredible Web Design Ideas For Your Small Business Website

Web design is a critical component of your marketing strategy. This guide explores some of the best web design ideas to ensure your small business stands out. 

A business website will often be the first impression that potential clients and customers receive of your brand. Are you leaving the right mark here? It’s possible that your website falls short of expectations or could even cause a high bounce rate. A good bounce rate will be between 26% and 40%. Anything higher than this suggests that there are significant problems that must be addressed. With this in mind, let’s explore some of the best design ideas that will help you create the ultimate first impression. 

Use The Right Colour Choices 

First, you should consider the colour choices that you are using as part of your website design. Research shows that certain colours and shades can create a psychological impact. Certain shades may encourage customers to make a purchase decision or engage with your brand. Other colours are tied to certain ideas and concepts. For instance, green shades may trigger feelings of creativity and innovation. You can also design your website with colours that match those that best represent your brand. 

Leave Blank Space 

Tempting as it may be, you shouldn’t use all the available space that a web page provides and fill it with content. This will make your website look cluttered and ensure that the content is difficult to digest. Instead, aim to leave clear space between pieces of content. This is particularly important for your home page. You need to convey who you are, what you can offer, and why customers should care in seconds. The best websites have simple designs in terms of the information on each page. 

If you have a lot of information to get across, spread it out over multiple pages that are easy to navigate. Or, explore our next tip. 

Integrated Videos 

Video content is a vital part of current and future marketing strategies. This year, online videos will make up 82% of total consumer traffic. One of the ways that you can use video content is by integrating one into the background of your small business website. This can immediately help convey a clear message about your brand. Video content like this as part of your design can also be useful for products or services that are aesthetically pleasing. Alternatively, you can use videos like this to quickly break down complex ideas. The integrated videos can be designed to run effectively on any device which brings us to another key point. 

Optimize Everything 

More than 50% of all online traffic is derived from mobile devices. As such, it is essential that your small business website is effectively optimized. Users should be able to use their phone screens to effortlessly scroll, zoom in and navigate your site in seconds. Optimisation also requires you to think carefully about your content. Again, keeping it simple is best as more elaborate website designs may not provide the right aesthetic or practical benefits on smaller screens. Do also consider that a minimalist design is often the best way to reduce load times. 

Choose The Right Layout 

Another key point to consider is whether your website has the right layout. The best layout will ensure that users continue to read on and explore after the first click. To organise your site content effectively, you must have a clear information hierarchy in place. The best way to approach this is by ensuring that all critical information is viewable and accessible from page one or the home page. If you are struggling with this, you should explore professional web design and development services. The right experts will ensure that your website meets the key standards. 

Focus On The User Experience

To ensure that you have a fantastic website design, you must focus on the user experience. It is important to get into the mindset of the typical user when creating a website from scratch. Remember, people already have a firm idea of how they expect a website to work and operate. These ideas must be a part of your primary website design. This includes the way that you display clickable links and the navigation system that is part of your overall design. 

Apply A Theme 

You may also want to consider using a theme for your website design. The right theme will help make your website feel more unique as well as consistent. It can be useful to work with a theme when creating individual pages of your site. If different pages are not consistent in terms of design, then it can be jarring for the user. This can ruin the experience. This is one of the benefits of using a website builder as it provides you with a template to work with. However, a professional designer can create a design theme that perfectly emulates your brand message. 

Tell A Story Using Visuals 

Finally, the best way to engage an audience is to tell them a story. This is an old marketing tactic that still works today. You can do this by carefully selecting certain images for your website design and using them in different ways. For instance, you might offer landscaping services. If so, you can use imagery to demonstrate the high standard of service that you can provide with real examples or artistic interpretations of what can be achieved. 

Imagery can also be used to suggest a commitment to value or expertise from members of your business team. 

As you can see, there are a variety of great design ideas that you should consider incorporating into your own small business website. By taking the right steps, you can ensure that your site is more attractive and gains the users’ interest immediately. This can lead to high levels of engagement and an increased overall conversion rate. 

Remember, if you want a strong website, you need the support of expert designers. They will incorporate the key elements that your site needs to stand out from other main competitors. 

Eduard - Web Designer

Eduard is a skilled designer with a BSc in Digital Media from the University of Portsmouth. He has a keen interest in UI and UX design, and has experience in website design, conversion optimisation, and graphic design including Facebook Ads and logos.

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