ESTATE AGENT WEBSITE - CASE STUDY
Redmove Estate & Letting Agents
Redmove Estate & Letting Agents in York needed a new SEO optimised website that would help them achieve improved search engine rankings and traffic. Redmove, being devoted to efficient property sales, lettings and customer service, recognised the need for a website that represented their brand.
Before
Redmove is an estate & letting agency that provides personalised service within the York property sector. Their old website didn’t portray this in a simple and effective way, lacking good design and detail.
After
The new website displays the property services in a neater format and presents information clearly. Looking at the new website performance after four months, we noted from an organic search perspective that engaged sessions went up by 21%. The engagement rate from organic traffic also increased by 35%. Page views from organic search went up by 56% and the Tenant’s page views went up by 52%.
The website now benefits from customer testimonials, an integrated property feed and varied contact methods to suit the prospective client. Looking at year-on-year website results, we have noted organic search engagement rate increased by 36% with page views going up by 22% during this period.
How did we do it:
Step 1: How did we do it:
Before designing the new website, we conducted a thorough review of local and national estate agent websites to reinforce our best practices and industry standards. This sparked innovative ideas for enhancing our website design, improving customer engagement and overall effectiveness. Our primary objective was to maintain our strong understanding of competitor estate agent websites and their specific needs, functionality, and UX. This enabled our web and design teams the background to create and build a high quality website. The competitor review included award-winning Estate Agent websites with prestigious industry awards such as the Negotiator Awards and ESTAs. Additionally, we investigated functionality, key features, design, and content to establish the essentials for an estate agent website.
Step 2: Client Considerations
Valuation leads, specifically for property sales and lettings, hold top priority for Redmove. Their website is to primarily focus on attracting potential clients who are interested in valuing their properties, thereby maximising the opportunities for sales and lettings valuations.
Lettings play a significant role in Redmove’s operations and long-term sustainability. The fast-paced nature of the lettings market requires agility in adapting to changing demands and market conditions. While the number of available properties for lettings can fluctuate monthly, ensuring a steady influx of managed lettings via their website ensures ongoing income stability and enhances the Estate Agency’s market value.
Redmove’s marketing efforts actively generate instant valuation leads, which subsequently allow them to engage with potential clients, initiate conversations, and schedule face-to-face valuations. Our top quality website helps facilitate this process.
Step 3: Copywriting and SEO
Working with a copywriter, we developed the content for the homepage and service pages, to be impactful and drive enquiries. We implemented SEO best practices on each page to increase the online visibility of the company, as well as boost the SEO performance of the website as a whole.
Step 4: Initial designs of pages
We created three distinct homepage options for Redmove, each featuring an efficient design that incorporated customer testimonials, and lifestyle photography with clear calls to action. Our client selected their preferred design and requested adjustments to a few elements, which we implemented.
After finalising the homepage design, we developed sample layouts for each page type for client approval. These designs aligned with the homepage theme and were crafted to be concise, informative, and user-friendly. With client approval, we proceeded to build the full website.
Step 5: Website Development
The Redmove website was developed in WordPress using our proprietary checklist, which includes over 50 quality assurance steps. We follow specific guidelines for each stage, from installation and setup to the build phase and post-launch, ensuring the final website meets high-quality standards and is free from potential issues.
We added a “Book a Valuation” option to the website navigation bar, along with search functionality for mobile users. Additionally, we ensured that every page and post featured unique, relevant titles and meta descriptions, optimising SEO performance across the service pages.
The completed website was presented to the client on a staging site, where further adjustments were made based on their feedback before going live.
Step 6: Website handover & ongoing maintenance
For all our Estate Agent websites, we conduct a client handover call to ensure they are comfortable with how to make updates, including managing the integrated property feed, adding blog posts and reviewing prospect submissions.
A critical yet often overlooked aspect of website development is ongoing hosting and maintenance. WordPress sites can become vulnerable to security issues without regular upkeep. Our hosting services include managed maintenance, which provides scalable cloud hosting, daily backups, and an SSL certificate. Additionally, we perform monthly updates and address any conflicts between core WordPress updates and plugins, offering our Estate Agent clients the assurance that their website is securely managed and well-maintained.
We are proud to have helped Redmove by creating their new website, improving their online presence and efficiency in their customer operations.
Redmove Estate & Letting Agents in York needed a new SEO optimised website that would help them achieve improved search engine rankings and traffic. Redmove, being devoted to efficient property sales, lettings and customer service, recognised the need for a website that represented their brand.
During our kick-off session, they communicated that their goal was to create a website showcasing their vast industry experience, local knowledge, services and property listings and offer an easy-to-navigate system for face-to-face and instant valuations. We looked to design streamlined service pages to generate and convert online leads for their core business drivers: Valuations for sales & lettings.
The aim was to design a clean, conversion rate-optimised website with clear calls to action whilst aligning with their brand identity. With their new website, Redmove wanted to expand their reach, providing clients with an easy and approachable way to learn about and engage with their Estate & Lettings services.
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