Neutrarust Case Study

SEO and website improvements to increase sales for a specialist rust treatment company.

Neutrarust wanted to increase their organic traffic to sell more of their rust treatment products. They have a niche consumer and commercial customer base.

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Monthly sales up by


from the same period of the previous year


Neutrarust had a large number of SEO issues on their original website, which also had a dated appearance that was impacting conversion rates.


They now have a new website with an improved user experience that generates double the monthly revenues.

The website’s Google Rankings have been improved by 1,461 positions in the last 12 months, including achieving 34 Page 1 rankings from commercially relevant search terms.

How did we do it:

Step 1: Building a new WordPress website

We redesigned their WordPress website with improved UX whilst also taking the opportunity to improve the technical SEO and site content.

Image - Project Showcase - neutrarust

Step 2: Link building and content strategy

Despite having a modest SEO budget, we started to acquire links on a monthly basis to boost the site’s domain authority. We also began creating SEO optimised content that helped to increase the website’s visibility for research and commercial terms.

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semrush screenshot

Step 3: Setting up a reporting platform

We set up an SEO dashboard to track the website’s rankings, inbound links, traffic, and search console data. This provided the client with transparent reporting and regular updates on SEO improvements.

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Neutrarust is a specialist rust treatment company that wanted to improve the visibility of their website to increase sales.

We redesigned the website to improve user experience, acquired high quality backlinks on a monthly basis, and created SEO optimised content.

This has resulted in significant growth in organic traffic and sales for Neutrarust, with monthly sales up by 102% from the same period of the previous year.