GOOGLE ADS, SEO AND ORGANIC SOCIAL MEDIA CASE STUDY
Lauralu
Driving Growth Through SEO, Google Ads & Organic Social Media
Lauralu approached us in November 2023, seeking a digital marketing partner that could help them generate more leads and scale their business. Having experienced limited success with their previous agency, they wanted a data-driven, proactive approach that would give them confidence in their marketing strategy. Thanks to our strategy, Lauralu had its best-ever start to the year in 2025, achieving growth across multiple key performance indicators in 2024:
Client review
Distribute Digital have been the backbone of Lauralu’s great marketing success over the past few years which have positioned us in the top three within our industry. Their continued support has helped us achieve a record year with new orders in excess of £10m. We will continue to work closely with Distribute Digital and I would highly recommend their services to any business wanting to increase revenue and provide valuable leads to a their sales team! Top Team!
Google Rankings increased by
1,396
Positions
Improvement of
536%
In overall lead volume
Growth of
200%
In organic leads
Google Ads saw an improvement of
119%
In lead volume
Before
Lauralu, a leader in temporary and semi-permanent structures, sought to expand their lead generation and grow their business. The issues they faced:
- Inefficient Google Ads campaigns, leading to wasted spend and high cost per lead.
- Low search visibility due to a lack of structured SEO efforts.
- Tracking issues, making it difficult to measure performance accurately.
- An inconsistent social media presence, with little engagement.
They needed a strategic, data-driven approach to improve performance and generate high-quality leads.
After
Since partnering with us in November 2023, Lauralu has experienced significant growth in 2024, achieving their best-ever start to the year in 2025.
- Google Rankings increased by 1,396 positions through SEO improvements.
- Overall leads grew by 536%, with 200% growth in organic leads.
- Google Ads Clicks increased by 192%.
- Google Ads Leads increased by 119%
- By restructuring Google Ads, implementing a robust SEO strategy, and rebuilding their social media presence, Lauralu now has a scalable, high-performing marketing foundation for long-term success.
Our Approach & Results:
To drive consistent growth, we implemented a multi-channel strategy, focusing on Google Ads, SEO, and Organic Social Media.
Step 1: Google Ads Strategy
Campaign Restructuring
We overhauled existing campaigns, refined targeting, and created new campaigns covering all service areas.
Bidding Strategy Testing
We experimented with bidding strategies to balance cost efficiency and lead quality.
Search Term Clean-Up
We added negative keywords based on search terms analysis and focused on high-intent searches.
Ad Extensions & Tracking
We ensured all ad extensions were in place and resolved tracking issues for accurate conversion measurement.
Step 2: SEO Strategy
Content Optimisation
We enhanced existing pages to improve rankings for key terms.
New Content Creation
We developed high-quality, targeted content to attract organic traffic.
Link Building
We implemented a strategic backlink acquisition plan to strengthen domain authority.
Technical SEO
We improved site health, speed, and overall performance.
Step 3: Organic Social Media Strategy
Lauralu’s social media presence was inconsistent, with limited engagement and visibility. We rebuilt their strategy from the ground up, focusing on LinkedIn and Instagram to enhance brand awareness and lead generation.
Regular Posting on LinkedIn, Instagram and Facebook
We established a consistent posting schedule to boost engagement.
Content Strategy
Posts included thought leadership, industry insights, customer success stories, and service highlights.
Link Building
We implemented a strategic backlink acquisition plan to strengthen domain authority.
Technical SEO
We improved site health, speed, and overall performance.
The Results
Thanks to our targeted strategy, Lauralu had its best-ever start to the year in 2025, achieving record-breaking growth across multiple key performance indicators in 2024:
- Google Rankings: Increased by 1,396 positions.
- Organic Traffic: Up by 11%.
- Leads: Overall leads grew by 536%, with 200% growth in organic leads.
- Google Ads Leads: Up by 119%.
By refining their paid, organic, and social strategies, Lauralu now has a scalable marketing foundation that drives consistent, high-quality leads. With ongoing optimisation, they are set up for long-term success, and 2025 has already proved to be their best start to the year yet.