Facebook Ads, Google Ads and SEO Case Study
Kay Garage Doors Case Study: Soaring Lead Volumes Through Strategic Digital Marketing
Kay Garage Doors experienced substantial growth in lead volumes and jobs booked through targeted Meta Ads, Google Ads and Search Engine Optimisation. They saw remarkable improvements by overhauling their digital marketing strategies with our expertise.
Increase of
1775%
in the number of keywords ranking on Google Search
Increase of
500%
In lead volume in Google Ads in the first three months
Facebook Ads cost per lead
66%
Lower than the initial target from the client
Great Lead quality with
87%
Of leads converting into booked jobs in the last 12 months
Before
In the past, Kay Garage Doors struggled with its online presence, managed by a different provider.
Their website lacked trust-building elements like customer reviews, clear calls to action and easy ways to contact the company. Not all services had a dedicated page.
Their Google Ads set-up did not follow best practices, bringing a low volume of leads at a high cost per lead. Lead Quality needed analysing and improving.
Organic Facebook posts were in place but no ads were running – a missed opportunity.
After
Unlocking Success: Kay Garage Doors' Journey of Continuous Improvement - From Month 1 to Three Years On
Kay Garage Doors embarked on a journey to enhance its digital presence, partnering with us to navigate the intricacies of online marketing. Our approach was comprehensive, centring on the restructuring of Google Ads, the launch of Facebook Ads, website redesign, and extensive SEO strategy.
Step 1: Google Ads Overhaul
We initiated the transformation by revamping Kay Garage Doors’ Google Ads strategy. This entailed restructuring campaigns, refining ad copies, and fine-tuning ongoing keyword optimisation.
Additionally, we implemented budget management strategies and experimented with new bidding techniques. In the initial quarter, our efforts resulted in a remarkable 500% increase in lead volume, coupled with a 27% reduction in the cost per lead.
Subsequent optimisations further propelled lead volumes by 157% and slashed the cost per lead by an impressive 46%, surpassing the client’s original targets (Most recent vs Initial Quarter).
Step 2: Launching and Optimising Facebook Ads
With no existing Facebook Ads presence, we started from scratch, aiming to achieve competitive Cost per Lead while ensuring lead quality. Through rigorous testing of creatives, audience targeting, and ad structures, we swiftly attained the desired Cost per Lead by the second month.
Further optimisation efforts drove a staggering 313% increase in lead volumes, coupled with a 74% reduction in the cost per lead, surpassing initial client expectations by 66% (Most recent vs Initial Quarter).
Step 3: New Website Development
Recognising the significance of a user-friendly and conversion-oriented website, we redesigned Kay Garage Doors’ online platform. Our objective was to enhance the conversion rate, integrate social proof, and deliver a modernised design while ensuring robust SEO foundations. See more details on our Kay Garage Doors Project Page.
Step 4: Search Engine Optimisation (SEO)
Our SEO efforts encompassed link-building, technical SEO enhancements, and content creation. Since partnering with us, Kay Garage Doors has witnessed a phenomenal improvement in search engine visibility.
They experienced a 1775% increase in ranking keywords, with over 200 keywords now ranking on the first page, and 150 securing positions 1-3. Additionally, they now rank on 259 keywords on Google Local, a significant achievement considering their previous absence from this platform.
Client Testimonial
“Cannot recommend them highly enough. Andy, Iga, and the team have provided first-class service from the start.”