SEO CASE STUDY
District Drain Solutions Case Study
SEO for a drainage startup that has delivered 20 page 1 rankings in 11 months
District Drain Solutions wanted to rapidly improve the organic rankings of their new website, whilst leveraging Google Ads to deliver immediate leads.
Acquired
20 page 1 rankings
in less than 12 months
Deliver
100 inbound enquiries
per month
Conversion rate
24.86%
in less than 12 months
Before
District Drain Solutions launched in August 2021, with a website on a completely new domain that didn’t have any authority or organic rankings.
After
In less than 12 months, we have obtained 132 backlinks and grown the domain authority to 26, acquiring 20 page 1 rankings that deliver 100 inbound enquiries per month.
In addition, the website we developed has a conversion rate of 24.86%.
How did we do it:
Step 1: Optimising the website
The new website was built with SEO best practices to ensure it was fully optimised at launch. The website was designed to maximise conversions.
Step 2: Building location and services pages
We built out location and services pages to create useful, location specific content for the areas that were covered by District Drain Solutions.
Step 3: Link building
We then built high quality links on a consistent basis to boost the site’s domain authority, ensuring we focussed on contextually relevant links.
Step 4: Creating a content strategy
We created a content strategy and populated their blog with useful content, targeting keywords of potential buyers.
Step 5: Setting up a reporting platform
We set up an SEO dashboard to track the website’s rankings, inbound links, traffic, and search console data. This provided the client with transparent reporting and regular updates on SEO improvements.
District Drain Solutions is a drainage company in the south of England that wanted to improve the organic rankings of their new website, whilst using Google Ads to deliver immediate leads.
We optimised the website with SEO best practices, built location and services pages for the areas that they covered, created informative content for their blog, and acquired 132 backlinks.
In less than 12 months, we have grown their domain authority to 26 and acquired 20 page 1 rankings that deliver 100 inbound enquiries per month. The website we developed now has a conversion rate of 24.86%.