FACEBOOK & INSTAGRAM ADS CASE STUDY
Dental Practice Case Study
Growing Lead Volume Through Meta Ads Strategy
A leading dental practice based in Cheltenham experienced substantial growth in lead volumes and patients booked through targeted Meta Ads. They saw remarkable improvements year-on-year by rebuilding their digital marketing strategies with our expertise.
Increase of
138%
in the number of Instant Forms Leads Year-On- Year
Increase of
90%
In Reach whilst only increasing monthly media spend by 28% Year-On-Year
Facebook Ads cost per lead
46%
Lower Year-On-Year
Great Lead Quality with over
£28K
In monthly Invisalign revenue delivered through 29 monthly leads
Before
In the past, the dental practice struggled with its Meta lead volume and achieving Cost Per Lead targets on a monthly basis.
Their Meta ads lacked clear calls to action and had a low click-through rate to the website.
Their Meta setup did not follow best practices, bringing a low volume of leads at a high cost per lead. Lead Quality needed analysing and improving with manual movement of lead info from their paid media to their internal CRM.
Creative variation was needed with less reliance on stock static images.
After
With our help, we turned things around. Their Ad Account became a conversion machine, with clear targeting methods and pixel utilisation.
We restructured and optimised their Meta ads with clear calls to action, highlighting unique treatment selling points, offers & quality assurance.
We also set up a direct Meta Ads and Dental CRM integration which is currently bringing in a great volume of leads at a cost-per-lead 46% lower than the previous year.
Lead quality is now regularly monitored and analysed within their internal CRM and linked to their Meta ads. Campaigns are regularly adjusted to showcase the latest promotions & offers with varied creative formats.
DATA DRIVEN OPTIMISATIONS
Continuous Data-Driven Progress: Meta Ads Meets Dentistry
Our dental client set out to improve their digital marketing performance through Meta Ads and partnered with us to tackle challenges around lead volume and quality. We delivered a strategic overhaul, restructuring their ad account, introducing instant forms, and leveraging Lookalike audiences to maximise reach and results.
Step 1: Facebook Ads Overhaul
We initiated the transformation by revamping our dental client’s Meta Ads strategy. This entailed restructuring campaigns, refining ad copies, and fine-tuning ongoing creative through a balance of video, carousel and image formats. Additionally, we implemented targeting strategies and experimented with custom and lookalike audiences.
Step 2: Instant Forms & CRM integration
Recognising the significance of achieving improved lead quality and conversion rate. Our objective was to enhance the lead volume whilst integrating with their internal dental CRM. Constantly feeding off client lead quality feedback to make data-driven adjustments to improve lead quality and in turn business revenue.
Step 3: Dental Promotions & Retargeting
Through a balance of repurposing client videos & our content creation, highlighting the practice’s fantastic staff and facilities; we were able to grow their audience pool and leverage interested prospects into loyal patients. Year-on-year engagement on Meta ads has now grown 76% for our dental client, leading to a 138% increase in leads at a 46% reduction in Cost Per Lead.
Overall, we have thoroughly enjoyed working with dental practices. Helping them achieve their business goals through digital marketing whilst they focus on providing their great service offerings, treatments and dental expertise. Our Marketing strategy facilitates an increase in quality lead volume to allow dental practices to grow with confidence.