GOOGLE ADS, FACEBOOK ADS AND SEO CASE STUDY
Dental Case Study
Elevating Lead Volumes Through Data Driven Strategy
Our client, a leading dental clinic in London, experienced impressive growth in lead volumes and patients booked through targeted Google Ads, Facebook Ads and Search Engine Optimisation. They saw these improvements by enhancing their digital marketing strategies with our assistance.
Increase of
270%
in the number of keywords ranking on Google Search
Increase of
38%
In lead volume in Google Ads Year-On-Year
Facebook Ads Leads
100%
Increase in instant forms volume Year-on-Year
Before
Previously, the client had managed their online presence through another provider but didn’t fully capitalise on its potential benefits.
Their SEO strategy lacked keyword tracking, and the website had room for improvement in areas like conversion rates, content optimisation, and local map listings and reviews.
Their Google Ads set-up did not follow best practices, bringing low quality leads at a high cost per lead. Lead quality and targeting needed to be analysed and improved.
Organic Facebook posts were in place but no ads were running – a missed opportunity to expand online presence and promote key services of the practice.
After
With our help, our client turned things around. Their website became more conversion rate oriented, with clearer navigation, contact options and an improved website audit score of 85%.
We restructured and optimised the Google Ads campaigns, bringing in 38% more leads than the previous year with significant improvements in lead quality.
We also set up Facebook Ads, which are currently bringing in great engagement with the average Cost per Click decreasing by 92% and Reach improving by 442%. Year-on-Year instant form lead volume is up 100%.
DATA DRIVEN OPTIMISATIONS
Continuous Progress - From Month 1 to Month 6
Our dental client embarked on a journey to enhance its digital presence, partnering with us to navigate the intricacies of digital marketing. Our approach was comprehensive, based on the restructuring of Google Ads, the launch of Facebook Ads, and extensive SEO strategy.
Step 1: Google Ads Review & Overhaul
We initiated the transformation by revamping our clients Google Ads structure and strategy. This meant restructuring campaigns, improving ad copies, and fine-tuning ongoing keyword optimisation and research. Additionally, we implemented budget management software and experimented with new bidding strategies. In the initial month, our efforts resulted in a remarkable 250% increase in lead volume, coupled with a 15% reduction in the cost per lead. Subsequent optimisations propelled lead volumes by 36% Year-on-Year.
Step 2: Launching and Optimising Facebook Ads
With no existing Facebook Ads presence, we started from scratch, aiming to achieve competitive Cost per Lead while ensuring lead quality. Through rigorous testing of creatives, audience targeting, and ad structures, we achieved the desired Cost per Lead by the fourth month. These same optimisation efforts drove a staggering 802% increase in Landing Page Views and drop in Cost Per Lead by 33%.
Step 3: Search Engine Optimisation (SEO)
Our SEO efforts incorporated link-building, technical SEO enhancements, and content creation and optimisation. Since partnering with us, our client has witnessed an improvement in search engine visibility. They experienced a 905% positive Google Change in their overall ranking keywords. Additionally, their Google Business Profile (GBP) Interactions have increased by 37% with a 49% increase in GBP Call Clicks and 65% increase in GBP Website Clicks showing a positive increase in local traffic to their site.