The digital marketing industry is one that is constantly growing and evolving. Whether you’re shifting careers, wanting to improve the marketing efforts for your own business, or just curious about the industry, online courses are a great option for getting started.
We have listed 8 of the best online digital marketing courses that you can benefit from taking.
1. Fundamentals of Digital Marketing – Google Digital Garage
Time to Complete: 40 hours
The first online course on the list is from Google itself. Google’s online course platform, Digital Garage, offers free courses on digital marketing and provides certifications upon completion. The Fundamentals of Digital Marketing course is a great first step for aspiring digital marketers. This course takes around 40 hours to complete and has 26 modules ranging from search campaigns and social media marketing, content marketing and email.
The certificate is well recognised across the globe, giving you the perfect foundation in the industry.
2. Inbound Marketing Course – HubSpot Academy
Time to Complete: 4 hours
This four-hour online course from HubSpot focuses on inbound marketing and attracting leads to your business. The curriculum consists of 10 lessons, 34 videos, and 9 quizzes to teach you about topics including planning long-term content strategies, creating blog posts, understanding conversion optimisation strategies, and nurturing leads.
You will receive an industry-recognised certificate after its completion.
3. Become an Online Marketing Manager – LinkedIn Learning
Price: Free (requires LinkedIn Premium Membership)
Time to Complete: 1 day
Third on the list is the Become an Online Marketing Manager course offered by LinkedIn. This 24 hour course helps you take your digital marketing skills to the next level by teaching you how to move up the corporate ladder into management roles.
The 11 modules in this course cover: growth hacking, Google Ads, Google Analytics, SEO foundations, among many other advanced aspects of marketing.
The online course is free for those who have a LinkedIn premium membership, which you can sign up for a free trial on LinkedIn, and rewards you with a certificate upon completion.
4. Internet Marketing for Smart People – Copyblogger
Time to Complete: Varies
For the last 18 years, Copyblogger has been offering fantastic guidance on digital marketing, and Internet Marketing for Smart People is no exception. It’s created with the same compelling, no-nonsense style as their other material.
Copyblogger has made a name for itself in the online community as experts in just one major area of digital marketing: content strategy. This free online digital marketing course comprises 20 sessions that will be delivered straight to your email inbox. Students will also be provided a variety of resources on how to write content that converts and persuades and influences your audience, as well as eBook bonuses.
5. Digital Marketing Strategy – The University of Edinburgh
Certificate: Yes, with fee
Time to Complete: 8 weeks
Offered by The University of Edinburgh through Edx is their Digital Marketing Strategy course, where you’ll discover what the digital marketing world looks like, as well as how digital technologies can be utilised to identify possibilities and minimise risk for businesses. Case studies are used to illustrate how digital tools help businesses achieve their goals while also demonstrating how they set businesses apart.
By going through the training for four to six hours a week, the course can be completed in around 8 weeks. The syllabus includes digital policies, competitor analysis, and changes in technology that a marketer should be aware of.
Time to Complete: 22.5 hours
This digital marketing course by Udemy allows you to learn by doing. The Complete Digital Marketing Course (12 Courses in 1) is largely interactive with projects, checklists, and actionable lectures built into every section. You’ll learn the step by step process of marketing a business online from scratch across all major marketing channels.
This course should help you gain the knowledge and experience needed to do everything from market research and building a website, to applying a range of digital marketing techniques. You’ll also have lifetime access to any course updates.
7. Digital Marketing Bootcamp – Thinkful
Price: $4,900 (approx. £3,700)
Time to Complete: 3 months (15-20 hours per week)
Thinkful’s Digital Marketing Bootcamp is ideal for those wanting to change careers (or start) and get into the digital marketing industry. The flexible learning hours mean you can fit the course around any existing commitments you have, and provided you spend 15-20 hours a week on the lessons, you can expect to complete the full course in 3 months.
You’ll receive full-time support in making the transition into a digital marketing career, including unlimited technical interview practice, insights into industry and salary expectations, and exclusive access to open roles.
Although the full fee is $4,900 upfront, there are options to pay monthly or not pay anything until you are earning $40,000 a year, with a money-back guarantee if you’re still unemployed 6 months after graduating.
8. Digital Marketing Certification Course – HubSpot
Time to Complete: 4 hours
This course from HubSpot will teach you how to become an effective digital marketer with an inbound-first mindset. It’s split into 9 lessons across 37 videos that educate you on the basics of digital marketing, from social media to lead generation. You’ll come out with an accredited certification and a solid all-round understanding of how digital marketing works. All at no cost to you.
Self-learning vs. specialists
Learning takes time when it comes to digital marketing. Not to mention, industry best practices are continuously being updated.
Working with a trusted digital marketing agency is a great business decision especially if you want to grow your business fast. Distribute Digital can assist you in attracting new customers while you focus on the running of your business. Our digital marketing services cover everything from search engine optimisation (SEO) and Google Ads (PPC), to paid social media and website design.
To learn more about our team and top-notch services, book a free consultation today!