Everyone knows that Facebook can be a highly-effective marketing asset for companies. Indeed, get it right, and Facebook can become the foundation of a company’s marketing success.
However, “getting it right” isn’t exactly guaranteed, and there are plenty of companies that are effectively wasting money on their Facebook advertising campaigns. If you’re going to get the most bang for your buck, then it’s important to draw upon some lesser-known Facebook advertising tools that will help to make your campaigns more engaging, effective, and ultimately more successful.
In this blog, we’ll run through some of the top Facebook advertising tools and tips that will make your campaigns much more impactful.
In this Guide:
Want to streamline your process of engaging with potential leads? Try Comment Guards. This handy tool sends an automatic message to the inbox of users that comment on your posts. While getting your Facebook advertisements seen is good, it’s much better if there’s some engagement. You can view every user who comments as a potential customer. Comment Guards send a message straight to their inbox. Once they reply, they’ll be automatically added to your contacts list. The feature is available through the MobileMonkey software. All you’ll need to do is create your own custom message, activate the feature, and then wait for all those leads to roll in.
Qwaya is an essential tool for companies that have multiple social media managers. It offers more tools than Facebook’s own management system and draws data from your previous campaigns, not just from Facebook but Google too. It has a lot of useful features, too, such as one that helps you decide when to pause or start a campaign and run some advertising simulations. You’ll need to pay for it, but it can be extremely useful.
Save hours every month by automating your budget pacing reporting across Facebook and Instagram Ads (in addition to Google and Microsoft Ads). EDEE allows you to create custom budget cycles for different campaigns, keep track of your KPIs, and will notify you if you’re not spending your allocated budget, or spending it too quickly. It can even pause campaigns for you if they’ve spent their allocated budget too early, and re-enable them again when the next cycle starts. Free up time to spend on improving performance.
Smartly automates elements of your social advertising to help improve performance on Facebook, Instagram and Pinterest. From actionable insights and dynamic templates that help you design great, personalised, ads to tracking performance, you can free up more time to spend on creative testing and strategy.
Sometimes, the desire to advertise in an engaging way can be compromised by the time factor. You might like to send marketing materials directly to your core followers, but doing so will take up half your day or longer! Happily, there’s a modern solution — it’s called Chat Blaster, and it forms part of the MobileMonkey app. With this, you can craft an advertisement of your choosing (a webinar, special offer, anything really) and then blast it into all of your selected recipients within minutes. This has been shown to have a highly successful clickthrough rate, making it one of the more powerful tools in your arsenal.
You will (hopefully) already know that the image you use for your advertisements will have a big impact on their success. The better they are, the more successful the campaign will be. Canva has established itself as the go-to advertising design tool for advertisers. It comes with a whole host of features that will allow you to create advertisement-friendly images. A big perk is the ability to easily create infographics, which has been shown to be a medium that people engage with.
If you know what’s worked (and what hasn’t worked) in the past, you’ll be more likely to create advertising campaigns that are successful in the future. AgoraPulse is an in-depth tool that offers more insights than Facebook’s own analytical tools. It’s easy to use, relatively cheap and gives a clear overview of the performance of your previous ads. You can’t really ask for more than that!
Want to ensure that your advertisements have an impact? Then check out the Creative Hub of the Facebook advertisements panel. This allows you to create mockups of your advertisements before launch. You can create a wide range of advertisement types, including carousel, image, and video ads. It’s a playful feature that will allow you to test your creativity in a safe environment. If you stumble upon something that works, then you can take it live with just a few clicks.
Bonus: Check Out The Competition
This isn’t a tool exactly, but it can be a highly effective way to improve your campaigns. If you know what your competitors are doing, then you’ll gain insights on what might be working for them and come up with new ideas for creatives you should be testing. At the very least, it can’t hurt to see what they’re up to! There’s nothing morally wrong with checking out the competition, especially since it’s easy to do. You can go directly to the company’s Facebook page, scroll down to the ‘Page transparency’ section on the left hand side and click ‘See all’. Then scroll down on the pop-up box and click ‘Go to Ad Library’.
You don’t necessarily need to do this with your competition. You can choose any company, even if they’re in a different industry. If there’s a business that you aspire to be like, then why not see the advertisement campaigns that work for them?
The more tools you have in your arsenal, the more likely it is that you will create engaging Facebook advertisements that help to push your company forward. And in this day and age, there are plenty of tools at your disposal! If you find that you need help running and optimising your campaigns, get in touch with us here at Distribute Digital.