5 Problems Facing Small Businesses with Digital Marketing and How to Solve Them

Being a small business owner presents many different challenges for you day to day. However, one area you can’t afford to overlook or ignore is your marketing and, specifically, your digital marketing approach. Without one, you risk getting lost in the shuffle and not being able to keep up with your competitors. 

You may be struggling a bit in this area currently and are wondering what you can do about it. For starters, take the time to review the five problems facing small businesses with digital marketing and how to solve them. This way you can more successfully boost your visibility and increase not only your leads but also your sales over time. What you’re ultimately able to achieve long-term largely depends on you and your team being able to solve these problems and move forward.

Reasons You Need Digital Marketing

First, let’s begin by covering all the reasons why as a small business you need digital marketing. You may be unsure if you want to invest more of your time and money in it and if you do, what types of results you can expect to have. It’s a cost-effective way to boost your online visibility as well as increase brand awareness. You can drive more of the right traffic to your website and, in turn, generate more leads and sales with digital marketing. Not only will it allow you to keep up with and surpass your competitors but you’ll also be able to establish your credibility in your industry and line of work.

While we’ve put together a list of great digital marketing courses, know that you don’t have to go about tackling this important initiative alone. Instead, consider working with our expert team at Distribute Digital. We are highly qualified to handle a wide range of digital marketing tasks for your small business such as SEO, PPC, web design, and social media marketing. All you need to do is get in touch with us today to get the conversation started so we can help you not only meet your marketing goals but exceed all your expectations in this area of your business. 

1. Use of Artificial Intelligence

One of the top five problems facing small businesses with digital marketing is the use of AI or artificial intelligence to create content. If you’re using it for content creation purposes, then you also must make sure that the outputs are engaging and helpful. You need to be careful that the content you’re generating is viewed as useful and not spam. Keep in mind that if you give 100% of your control to AI and automation to create your content, then the risk you are taking is getting low-level content, which in this case is very high. However, if you focus on quality and publishing stellar content consistently, even if you use AI and the available tools, you have a better chance of getting the results you desire. To succeed in this area, you must establish a content marketing strategy and work these types of solutions and possibilities into it. 

2. Algorithms & Staying Current

The reality is that the algorithms online, on social media, and within search are always changing. The problem as a small business owner is figuring out how you stay current with them because it’s crucial that you do. Keep on top of these changes by using popular tools to track Google’s volatility. Also, as a small business or small domain, some of the only ways to get noticed and surpass the giants in the space and in search is to put more effort into optimisation and to focus your energy on local search. In addition, concentrate and put energy into link building and content relevance. Confirm your website is secure and fast and offers a positive user experience as well. Make sure that the keywords you are targeting are always relevant and on point with your content. 

3. Generating Leads

Another problem you may be facing as a small business owner in the realm of digital marketing is generating leads. This can be quite challenging to do these days with all the noise and information there is to cut through online. It’s not only about being able to generate leads these days but that they are quality leads. Start by defining your target audience and using a CRM. You must take time to define your ideal customer in detail. Then, two of the most important tactics you can use are applying social media marketing best practices and building strong customer relationships. Be clear about your goals right from the beginning and remind yourself that it will take time to generate quality leads for your small business. 

4. Image/Visual Search

It’s also important that you learn and that you know how to optimise your images for visual search to grow your business. It’s built into the most popular search engines and should be on your to-do list. What it entails is the user searching via real-world imagery versus through text search. Images are essentially being used to promote online searches of certain products that are being done by consumers. It’s particularly essential to your small business if you are an eCommerce store. It’s a great tool for reaching younger consumers and buyers. There are three key ways to go about executing this successfully and ensuring that you can overcome this digital marketing problem:

  • Think about building image search into your website inventory.
  • Advertise on Pinterest and confirm the ads you run have visual search capabilities.
  • Always optimise your product images. 

5. Producing Video Content for Social Media

Video content continues to grow in popularity and will be even bigger in 2023. It’s a trend that’s only going to continue to take up more space online and be a larger part of your marketing budget. You must be producing high-quality and engaging videos that can be shared across social media channels and embedded on your website. Simply put, social media users love video. What you should do is spend time learning about the 2023 video production and marketing trends and come up with a plan for the scope and what you want to make sure you share this year. Ideally, you should keep your videos short and to the point, include captains, and consider working with a digital marketing agency to optimise your videos and content for search.

How We Can Help

Here at Distribute Digital, we want to be your marketing partner and work with you to face these problems head-on and implement solutions that help you get noteworthy results. If you’re serious about growing your business, then we want to hear from you. We are an experienced team of professional marketers who are knowledgeable and skilled in all areas of digital marketing. We truly understand the types of issues any small business will face along the way and have the tools and solutions to ensure you can overcome them in a timely manner and most affordably.

It’s always best to hear what type of results you can expect from previous and current customers. Therefore, we encourage you to check out our work and blog on our website for examples of what you can expect and tips and best practices you can apply. 

Ready to get started working together and boosting not only your brand and product visibility but also your leads and sales? Be sure to get in touch with our team right away if you have questions or want to learn more about our services. 

Why Choose Us

Of course, you have options when it comes to hiring and working with a digital marketing agency. However, we strongly believe we should be your top choice for many reasons. For starters, we offer a variety of digital marketing services that will allow you to effectively grow your business and increase leads and sales. 

Our team is rich in knowledge, and experience, and is always professional and friendly in every interaction. We know that neither of us wins unless we both succeed, and will work diligently to ensure you get an ROI and that we exceed your expectations with each new project we take on.

Get in touch with us today to learn more about our agency and digital marketing services. It won’t be long before we’re working together to upgrade your digital marketing efforts and you’re experiencing real-world results. 

Conclusion

These are five of the most common problems you’ll notice that you are facing or that you will soon be facing this year as a small business owner. It’s important that you not only know what these potential issues are but that you have a plan in place for tackling them one by one. The good news is that we can help you work through and overcome these digital marketing obstacles so that you can focus on running your business and implementing your growth plan. Let us help you take your digital marketing to the next level so that you can concentrate on doing what you do best, which is meeting your goals and then figuring out how you’re going to keep up with the influx of growth and sales that come from your efforts.

Andy - Founder

Andy has extensive commercial experience at companies including Autotrader, Zoopla, and MNA Media. As a digital specialist he has over 25 years of experience in digital transformation and marketing.

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